Oliver Niner on his new Head of B2B role at PandaScore

We learn more about how the esports betting odds, data and product provider has restructured its business as demand for its solutions continues to rise 

Congratulations on the new position of Head of B2B at PandaScore. How has your role changed? 

The role is a completely new function and focus within the business and comes off the back of discovering that a lot of the interaction we were having with the industry was through our platform and reseller partners. This had previously been managed via different departments within the business, but it now needs a dedicated role and person to oversee it. This means I will be focused solely on managing the relationships between our distribution partners and their large, multi-brand operator customers, as well as facilitating new partnerships via our resellers. I’ll also work closely with the sales team to ensure there is a smooth landing for new operators that come onboard, and to make sure the commercial process is seamless and that they take the right products from our offering. It’s an important role and shows how PandaScore is maturing into a tier-one supplier for the biggest operators in the business.

What was the driving force behind restructuring your role? How does it impact the wider business? 

As the business has evolved, platforms and resellers have become vital for feed integration across all disciplines and areas and are now a critical function that we need to focus on and further develop. Timing is everything and this is the right moment in our journey to create the Head of B2B role and for me to oversee this part of the business. As for what I was doing, this will mostly be picked up by our incredible sales team which has the experience and knowledge to step into my shoes. Our CEO Flav will also be taking a more hands-on approach especially as I transition into the new role just to ensure consistency for our partners.

The demand for esports betting continues to rise. How does PandaScore help operators leverage this? 

We allow operators to offer an authentic esports betting experience including a wide range of markets and great odds with a solid 6% margin. We really do set the standard for esports betting markets and odds, combing official data with our advanced models and specialist traders for each discipline. While the potential of esports betting is clear to see, we know that a pain point for operators is having the technical bandwidth and available resources to add new products for challenger sports like esports. This is why we give operators easy access to high-quality odds and data feeds, as well as innovative betting products, via strategic partnerships with platforms and resellers. This in turn has led to high demand for our solutions and products via our platform and reseller partners, which ties back to creating the Head of B2B role.

How are you staying ahead of the curve in terms of player preferences and expectations? 

We’ve got some great products in the works for 2025 including our soon to debut StoryBuilder. It’s powered by Generative AI and creates stories around bet builder combos, which players can make using our pioneering Bet Builder tool. Stories are brought to life with text and moving images, allowing operators to foster engagement and be more aggressive in how they market bet builder combos to players while making the experience more fun and interactive. Our BetBuilder really does set the standard for others to follow – it’s the only one that offers props across the four biggest esports disciplines including LoL, Dota2, CS2 and Valorant – and is proven having been live in the market for more than two years now.

Any product developments you can share with us? 

We’ve got a really exciting data partnership in the works that we will announce early in the New Year. This will allow us to further develop our Odds and Data offering, while further enhancing our current product suite. We will also be announcing additional distribution and operator partnerships so plenty to keep us busy over the coming months.