Playzia Partners with ITV Studios to Launch Love Island Game series

This multi-product deal will span over 3 years, committing to the development and release of 10 new games

Playzia, one of the fastest-growing iGaming content suppliers, has agreed a new partnership with ITV Studios, creator, producer and distributor of world-leading programmes, to develop and release a series of online games inspired by the global reality TV phenomenon, Love Island.

This multi-product deal will span over 3 years, committing to the development and release of 10 new games. The lineup will include an engaging mix of slot, crash, and instant play formats, with at least three titles set to launch in 2025.  This ambitious collaboration is poised to blend Playzia’s expertise in gameplay innovation with the unforgettable elements of the beloved franchise. With Love Island’s massive international following, the titles are set to reach a broad audience and will be available in key markets worldwide, with the exception of the US and Canada.

The first three titles in this series are scheduled to launch ahead of Love Island UK’s 2025 Summer season.This will be followed by a grand showcase of all three titles at iGB London, just ahead of the upcoming Love Island UK Summer season.

The first game of the series, Love Island: Love in a Spin, will combine electrifying features for maximum excitement: Mega Symbols to increase the chances of hitting big wins, and Win Multipliers to exponentially boost rewards. This first title will be followed by Love Island: Instant Match, an Instant Game that delivers quick, rewarding gameplay, and Love Island: Love Bus, a Crash Game packed with adrenaline-pumping action.

“This brand relationship is an important step for Playzia as we bring one of the world’s most beloved franchises to life in a new and interactive way,” said Vlad Modorcea, CPO at Playzia. “Our team is working tirelessly to create games that capture the magic of the original stories while delivering the cutting-edge features and gameplay players have come to expect from Playzia.”

Steve Watling, SVP Gaming, Global Partnerships, ITV Studios added: We are very excited to be launching these new Love Island iGaming products. The Love Island brand has now grown to over 27 territories and supplementing this success will be a great, new gaming line up from Playzia.

The partnership was brokered by PrimeTime Play.  “I’m delighted to bring ITV and Playzia together for this exciting project and am looking forward to the first game going live early in 2025 with others to follow later in the year,” said Simon Murphy, CEO of PrimeTime Play.

In 2025, Love Island will be celebrating a decade of entertaining more than 36 million people,  making it the biggest reality show of the past decade. Additionally, since 2017, the popular dating show and all its affiliated shows have been streamed a massive 2 billion times.

Stay tuned for more updates as Playzia continues to push boundaries in the iGaming world, delivering unforgettable experiences for players who Love to Play.

About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀

For more information, please visit playzia.com. Contact us at [email protected]

About ITV Studios

ITV Studios is a creator, producer, and distributor of world-leading programmes and formats that people can’t get enough of. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is More Than TV. Its Brand & Licensing department is responsible for all global commercial activities, including sponsorship, brand licensing, consumer products, gaming, and live events. It represents a diverse portfolio, including scripted and non-scripted content, game shows, and kids’ titles, which offers a wide range of commercial opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, and more.