ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming

The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.

“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.

As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.

It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.

To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.