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Key Takeaways from SOFTSWISS at ICE Barcelona 2025

SOFTSWISS, a leading software development company in the iGaming sector, unveils its innovative portfolio at ICE Barcelona 2025, held in Barcelona for the first time.
The relocation of ICE, the iGaming industryâs largest trade fair, from London to Barcelona marks a significant milestone. The IMF has named Spain the âbest-performing economyâ globally by the end of 2024. With Spain’s Gross Gaming Revenue (GGR) reaching âŹ1.24 billion in 2023, the decision underscores the countryâs growing influence in the industry.Â
As a global leader in iGaming, SOFTSWISS showcased its cutting-edge software solutions. One of the key highlights was the companyâs Game Aggregator, the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. Fully certified in security and technical compliance both in new regulated markets such as Peru and Brazil, as well as established European markets like Spain, the eventâs host country, this solution ensures seamless integration for operators while adhering to regulatory requirements.Â
âWe are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the cityâs status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation,â said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. She also highlighted that Barcelona is becoming a tech hub for innovation, blending high-quality standards with global visibility.
SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York.Â
On the opening day, the company surprised attendees by unveiling its new marketing campaign, âHungry for Success? Dive in with SOFTSWISSâ. The idea was brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in Slim Safontâs live performance, co-creating the image of the technological shark in front of the venue.Â
Slim Safont stated: âThese types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fairâs attendees, we succeeded in creating a more engaging and memorable experience.â
In addition to product updates, SOFTSWISS demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, participated in a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.
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