Playtech Announces Partnership with Pari Mutuel Urbain as Poker provider in France

Playtech announced a strategic partnership with Pari Mutuel Urbain (PMU), one of the most prominent gaming operators in the French market, to supply Playtech’s Poker network services and content.

PMU will be joining the iPoker.EU Network, one of Europe’s biggest liquidity pools backed by industry-leading technology and will boost their offering using Playtech’s extensive suite of poker variants and features, which include cash games, Poker tournaments and Playtech’s flagship Poker game – Twister Poker.

PMU will leverage Playtech’s poker platform gamification and player engagement capabilities to deliver a heightened level of excitement and engagement for PMU players.

This partnership represents the continued growth of Playtech as a Poker supplier across the expanding French market.

Marat Koss, VP Interactive Gaming at Playtech, said: “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees needs, ensuring an engaging experience for their players.”

Stéphane Auffret, Product, Service and Innovation Director at PMU, said: “Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience. This collaboration will enable us to enhance our offerings including a multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players. We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market.”