eSports
BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.
Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.
“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”
Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”
-
Africa5 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Asia5 days ago
NODWIN Gaming and JioStar Unveil OnePlus Android BGMS Season 4
-
Latest News5 days ago
Vindral appoints Henrik Fagerlund as Chairman of the Board
-
Latest News5 days ago
Calema to Perform at Legends Charity Game in Lisbon
-
Conferences in Europe5 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Latest News4 days ago
Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach
-
Affiliate Industry5 days ago
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
-
Latest News5 days ago
Thunderkick returns for an even fierier fiesta in Carnival Queen 2