How ELA Games Creates Games That Players Love

At ELA Games, our philosophy of “For Players, By Players” means that we have an intimate understanding of what our audience wants in terms of attractive and engaging games. In the iGaming world, standing out is more than just creating another slot. It’s about crafting unforgettable experiences that have players excited to play more.

Our mission is to develop games that captivate, engage and keep players longing for more. How do we do that? David Fall, Business Development Manager, shares insights into ELA Games’ key pillars of creating lovable games.

First impressions are key, with a game’s visuals being the first standout factor for players. ELA Games prioritises the creation of visually compelling designs, formulating captivating themes and producing characters, graphics and animations that keep players engaged. Every visual element, from character design to fluid animations, creates an immersive atmosphere that transports players to a captivating world.

“Our design process starts with understanding what players love to see. We analyse trends to determine which themes and aesthetics will create a successful game environment. Then, our talented design team begins crafting visual elements, such as animations and graphics. Our design philosophy ensures that each game tells a story and a memorable experience for the player,” says David Fall.

To create lovable games, we need to understand player behaviour. By constantly testing our games, we can refine and fine-tune our offerings to ensure that players can enjoy experiences tailored to their preferences. Additionally, through data-driven insights and behavioural analysis, we can continue to implement innovative gameplay mechanics, features and themes that increase player satisfaction and foster loyalty. The ability to adapt and improve based on player data helps us create experiences that not only attract new players but also keep them engaged.

Creating lovable and unforgettable gameplay experiences means brainstorming and incorporating unique mechanics that excite players. ELA Games staples such as Cash Crab and Joker Cashpot introduce fresh concepts and dynamic features that players can’t experience elsewhere.

Cash Crab revolutionises online gaming by including various gamification mechanics, such as player-to-player interaction with BetBehind or various boosters that change gameplay. Joker Cashpot was an instant success due to its unique 1×1 format and the agency it gave players over when to cash out, creating a need for strategic gameplay.

David commented, “Players may feel the slot gaming experience is stale due to the general lack of gameplay innovation. For many players, games have the same features and follow the same patterns. At ELA Games, we experiment and try to reinvent gaming by creating engaging titles that offer fresh mechanics.”

Retention-boosting features are at the heart of what makes ELA Games stand out. The studio combines traditional mechanics like multiplier bonuses and jackpots with innovations such as player-to-player interactions, tournaments or leaderboards to boost acquisition, retention and loyalty. The ELA Games production team implements these retention features strategically across games to maximise session length and enjoyment. By focusing on features that enhance replayability, we can ensure that players will continue to return to the games they love.

While players may focus on aesthetics and features, if a game doesn’t run optimally and isn’t smoothly integrated into the platform, they’ll run into performance issues and stop interacting. The ELA Games team ensures that all content is integrated seamlessly on the operator’s platform with deployment assistance and additional backend support. This makes it easy for operators to offer their audience ELA Games’ engaging and attractive games without hassle.

Additionally, certain games like Cash Crab are designed with scalability and growth in mind. With gamification features and customisable visual elements, operators can create an experience tailored entirely to their audience with promotional content and engaging features.

David Fall emphasises the importance of seamless integration, “Operators need games that are not only exciting for players but also easy to implement. Our support team works to ensure operators can offer our games smoothly as intended across all devices.” 

A Love Story of Games

A balanced and diverse portfolio is key to keeping experiences fresh. Our production philosophy follows the following allocation: 50% of titles are created with industry trends in mind, 40% are modern takes on traditional slot classics and 10% are focused on innovation. This mix ensures that ELA Games offers games for everybody, fostering strong connections with a diverse audience. By constantly evolving and expanding our content portfolio, we can offer operators a versatile game catalogue that appeals to classic slot enthusiasts and those looking for innovative experiences.

Final Spin 💙

ELA Games has a proven track record and commitment to producing games that players can’t help but fall for. The studio’s various key production pillars, from smart data use to stunning art and design, create a portfolio that perfectly balances tradition and innovation.