Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

WELCOME TO DREAMLAND: AC MILAN, PUMA AND OFF-WHITE™ UNVEIL BOLD KITS CELEBRATING UNITY AND PROGRESS

Published

on


Reading Time: 4 minutes

 

For the first time, Off-White™ creates a playing kit, marking a groundbreaking moment with AC Milan and PUMA.

Rooted in shared values of ambition and progress, the AC Milan x Off-White™ kit symbolizes the transformative power of dreams.

AC Milan, PUMA and Off-White™ are proud to unveil the highly anticipated AC Milan x Off-White™ 2025 kit, a seamless fusion of football, fashion, and innovation.

This collaboration is more than just a meeting of football and fashion, it is a celebration of shared values and the transformative power of dreams. It honors the ability of dreams to unite and inspire, transcending sport to create a cultural moment, exemplified by Off-White™ creating its first-ever kit designed to be worn on the pitch.

At the heart of this exclusive collection lies the concept of Dreamland, embodying a rich tapestry of values and symbolism. The number 63, printed on the inner collar of the jersey, serves as a powerful emblem of dreams. Dreams of victory and sporting success for a football club, as AC Milan claimed its first European Cup triumph in 1963, and dreams of progress, inspired by Martin Luther King Jr.’s iconic “I Have a Dream” speech from the same year.

The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan and Off White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities that dreams inspire.

The new kit, beautifully designed by PUMA and Off-White™, comes in two striking colorways, both infused with Pan-African colors to celebrate black excellence and symbolize unity and progress. The first features a black base that beautifully fades into a power green colorway at the bottom, with sizzle yellow logos and red detailing on the black collar and the jersey cuffs.

The alternative jersey features a red base that fades into a power green color with a monochrome AC Milan crest, collar and cuffs with sizzle yellow details.

Both designs are reimagined with signature Off-White™ touches, including the iconic Off White™ zip tie on both the Authentic and Replica editions of the jerseys. Players surnames feature quotation marks on the back, and the word “Diavoli” – a nod to AC Milan’s historic nickname – incorporated on the badge on the front.

Featuring subtle yet powerful design elements, the kit embodies the idea that change is unstoppable, and progress is continuous. The jerseys represent the notion ‘Unity is Strength’ by featuring the Off-White™ all over print modified to connect the arrows to create unity. The collection launches in February which coincides with Black History month, further elevating the importance of celebrating Black culture and excellence.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off-White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future and celebrating the partnership with Off-White™.

Building on the success of our Fourth Kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways.

We are proud to celebrate this cultural moment and bring the transformative power of dreams to life on and off the pitch.” Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honored to work with Off- White™ to bring this iconic moment to life, blending performance and culture into something truly unique.” This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”

Cristiano Fagnani, CEO of Off-White™ added:“The collaboration between Off-White™, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”

The concept of Dreamland extends into the digital realm, inviting fans worldwide to immerse themselves in its vision through unique activations in Rocket League and Fortnite. In Rocket League, the jersey design has been transformed into car Decals and Wheels, set to debut in the popular sports-action game starting 21 February.

Meanwhile, a custom Fortnite island* takeover inspired by the collection is also launching, offering players the chance to explore, interact, and fully experience the essence of the new kits.

To mark the occasion, a launch event, hosted in Milan last night, brought together art, culture, and entertainment, showcasing the shared values and creativity behind the kits. VIP guests, fans, and community members were invited to explore the collaboration’s theme of Dreamland, reinforcing the cultural impact of this project.

The AC Milan x Off-White™ collection includes both Authentic and Replica jerseys, each engineered for top-level performance and made with sustainable practices. The Authentic Jersey, worn by the players, is made from PUMA’s ULTRAWEAVE fabric to reduce weight and friction, ensuring elite-level performance. It also incorporates dryCELL sweat-wicking technology to keep players and fans dry.

The Replica Jersey mirrors the design of the Authentic version, offering a more relaxed fit with dryCELL technology and RE:FIBRE, made with at least 95% recycled textile waste and other sustainable materials.

Both versions of the kit reflect PUMA’s dedication to sustainability. The Authentic Jersey is crafted from 100% recycled materials (excluding trims and decorations), while the Replica Jersey incorporates PUMA’s RE:FIBRE technology, furthering the brand’s commitment to a circular production process.

The AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan’s men’s First Team take on Hellas Verona in their Serie A fixture on the 15 February, with the team wearing the black version and the goalkeeper sporting the red version.

The red version will then feature in the match against Lazio, with the goalkeeper donning the black version, showcasing both striking colorways across these two games.

AC Milan’s women’s First Team will also wear this special kit in an upcoming match, with outfield players in red and the goalkeeper in black.

The AC Milan x Off-White™ is available from AC Milan Official Stores, store.milan.com, PUMA stores, PUMA.com, and select retailers worldwide from the 14 February.

 

Peter Tolan, a rising talent in the dynamic world of igaming content, serves as the Junior Content Editor at European Gaming. At European Gaming, Peter has quickly become an integral part of the editorial team. His keen understanding of the igaming landscape across Europe, combined with his skill in digital media, allows him to produce engaging and informative content. He specializes in analyzing trends in online gaming, esports, and emerging technologies in the igaming sector.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies