Compliance Updates

KSA Warns VriendenLoterij for Inappropriate Advertisement

Published

5 months ago

February 17, 2025

Niji Narayan

Reading Time: < 1 minute

The Dutch Gaming Authority (KSA) has issued a warning to VriendenLoterij for an inappropriate advertorial in a major Dutch newspaper. The VriendenLoterij immediately had the article taken offline.

Lotteries regularly use so-called “winner stories” to promote their games of chance. This is allowed, but in such a story gambling may not be presented as a solution to personal or financial problems. The KSA received a report from a citizen that the VriendenLoterij told in such a winner story about a participant who was able to pay medical bills through the prize he won.

By presenting participation in a game of chance as a solution to personal or financial problems, people may spend more money on it than they originally intended. According to the KSA, it is therefore not permitted and inappropriate to advertise by telling winner stories that have to do with, for example, homelessness, medical problems, funeral costs or the payment of overdue bills.

Related Topics:Dutch Gaming Authority KSA VriendenLoterij Eredivisie

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.