Atlassian Williams Racing Announces Partnership with Super Group

Atlassian Williams Racing has announced a major multi-year partnership with Super Group Limited, the parent company of leading online sports betting and gaming business Betway and casino brand Jackpot City.

The agreement will see Super Group’s brands become Atlassian Williams Racing’s Official Betting Partner, Official Casino Partner, Official Gaming Partner, Official Score Partner and Official Live Score Partner. It marks Super Group’s entry into Formula 1, building on their market-leading sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

Neal Menashe, Chief Executive Officer at Super Group, said: “We are delighted to join the thrilling world of Formula 1, by partnering with one of the most prestigious teams in motor racing.

“The sport perfectly matches the excitement that our brands offer our worldwide customer base and we look forward to Betway and Jackpot City logos being seen at circuits across the globe during the varied and entertaining Grand Prix calendar.”

James Bower, Commercial Director at Atlassian Williams Racing, said: “We are pleased to welcome Super Group into Formula 1 as an Official Partner to Atlassian Williams Racing.

“Williams is an icon of a sport that has a growing global fan base of more than 700 million people and is broadcast in 200 territories, providing an incredible platform for Betway and Jackpot City to reach fans in every corner of the planet.

“We take great pride in our award-winning, innovative and fan-focused approach to partnership activations and look forward to working together with Super Group in 2025 and beyond.”