eSports

MAGGI renews its sponsorship with GIANTX for the fifth consecutive year

Published

6 months ago

February 25, 2025

Adrienn Sarkany

Reading Time: < 1 minute

MAGGI, through its MAGGI FUSIAN line, has renewed its sponsorship with GIANTX for 2025. The brand will again be featured on the sleeve of GIANTX’s team jersey in the Superliga of League of Legends, Spain’s leading esports competition.

The renewal of this partnership strengthens both parties’ commitment to offering content tailored to current trends and connecting with the gaming and digital entertainment audiences. MAGGI FUSIAN, together with GIANTX, will continue creating activations to engage both traditional fans and new audiences. The brand will also maintain its presence on social media, live streams, and other digital and physical channels.

Since 2021, MAGGI FUSIAN has been one of GIANTX’s main sponsors, contributing to the brand’s consolidation in the esports scene in Spain. GIANTX, in turn, continues its path at the top of European esports, with a presence in both League of Legends and Valorant.

José Díaz, CEO of GIANTX, highlighted the importance of this partnership, stating that MAGGI is one of the longest-standing brands in the esports ecosystem and has been a key supporter from the start.

Sílvia Morales, Brand Manager of MAGGI in Spain, expressed her satisfaction with the renewal, emphasizing the connection with the gaming community and the importance of supporting content creation relevant to the digital audience.

Related Topics:eSports GIANTX MAGGI Partnerships

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.