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Casino Kings Crowned New Force in UK Sports Betting Market Following BetConstruct Partnership

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18 hours ago

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Casino Kings, a rising star in the online gaming sector, has announced a significant surge in its sports betting operations, driven by a strategic partnership with industry-leading platform provider, BetConstruct. The collaboration has propelled Casino Kings towards its ambitious goal of becoming one of the UK’s fastest-growing sports betting brands.

The launch of their new sportsbook, powered by BetConstruct’s robust and comprehensive platform, has delivered impressive results.  But it’s not just BetConstruct’s impressive technology that have put this UK bookmakers on the map; Casino Kings’ strategic approach to sports marketing extends far beyond platform excellence. On top of their impressive technology, the brand has forged a number of notable sponsorship partnerships, solidifying their commitment to British sports and engaging directly with fans. These partnerships include:

  • Hartlepool United F.C.: Supporting the club and its dedicated fanbase.
  • Wigan Athletic F.C.: Partnering with another historic football club to enhance fan engagement.
  • Charlie Edwards (WBC World Flyweight): Backing a world-class athlete and elevating brand awareness within the boxing community.

“Our partnership with BetConstruct has been pivotal in our rapid growth,” stated Daniel Shannon, Head of Commercial and Organic Growth at Casino Kings. “We’ve seen exceptional results since launching our new sportsbook, and we’re thrilled to be connecting with fans through our sponsorships of Hartlepool United, Wigan Athletic, and Charlie Edwards. We’re committed to providing a top-tier betting experience, with a focus on responsible gambling and putting fans at the heart of everything we do.”

And the data is right there to back it. Casino Kings have reported doubled website impressions, a five-fold increase in clicks, and unprecedented brand exposure expanding Casino Kings’ reach across the UK market. All of this has led to their player base more than doubling!

Casino Kings emphasises a fan-first approach, offering a wide range of betting markets, competitive odds, a variety of payment methods including the popular pay by mobile casino option, and a seamless user experience. And it shows. The brand is dedicated to promoting responsible gambling, ensuring a safe and enjoyable environment for all players. It’s integral in their messaging, which is perhaps why so many UK bettors are choosing this fresh new brand over the established giants.

BetConstruct’s advanced sportsbook solution provides Casino Kings with a comprehensive suite of tools and features, enabling them to deliver a world-class betting experience. With their positive messaging of safe play, Casino Kings really is amping up to be one of the fastest growing online casino and sportsbook’s.

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Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

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