BETTOR FASTER UNLEASHES AI-POWERED GROWTH AND COST SAVINGS FOR IGAMING & FINTECH

Bettor Faster, a leading UX-led product design and development studio for iGaming, is proving that AI is more than just industry hype – it’s a source of genuine competitive advantage. With live AI deployments delivering measurable impact, from AI-generated personalised podcasts to intelligent customer service agents, Bettor Faster is demonstrating that AI is not about the future – it’s driving results now.

Following a transformative 2024, Bettor Faster is accelerating its AI-first strategy, helping operators tackle real-world challenges, from reducing content translation and localisation costs to driving down customer acquisition costs.

“Yes, AI is everywhere right now. But operators don’t need more hype – they need AI that delivers,” said Jonny Robb, CEO of Bettor Faster. “Our solutions are cutting costs, increasing retention, and streamlining operations. The operators who act now will lead the next era of iGaming – those who hesitate will be left behind. Our mission is to empower those ready to seize the opportunity but lacking the internal expertise to do so.”

Renowned for its high-performance UX solutions – such as Paddy’s Wonder Wheel and Betfair Prize Pinball – Bettor Faster has helped top-tier operators enhance player retention and engagement. Now, it is applying that same expertise to AI-driven solutions that address operators’ biggest pain points.

Among its latest innovations, Bettor Faster has developed an AI-powered translation service for a sportsbook client to accurately translate 170,000 global team and player names into previously difficult-to-translate languages, starting with Japanese, reducing the reliance on human translators. This breakthrough eliminates a major localisation challenge, enabling seamless, fully localised betting experiences at scale.

Beyond translation, Bettor Faster is using its experience with AI and automation to directly impact operators’ bottom lines. Working with a leading operator, it has embarked on a 4-month challenge to slash its Cost Per FTD by 55% using AI-generated video ads, automated PPC campaigns powered by breaking news stories, and dynamically repackaging content in 1000s of new ways to appeal to a longer tail of niche audiences.

In the fintech space, Bettor Faster has built an AI-driven podcasting service that revolutionizes financial engagement, delivering hyper-personalised, human-like investment updates tailored to individual portfolios.

“We’ve built some of the most innovative iGaming products, complex trading apps, sportsbooks, and crypto-first casinos out there,” added Robb. “Now, our AI-driven solutions are giving operators a competitive edge – not in theory, but in practice. Whether it’s AI-powered trading, player engagement, or automated translation, we’re helping our partners move from passive observers to industry leaders.”

With a growing team of 30 AI, UX/UI, and development specialists across eight countries and five time zones, Bettor Faster is actively partnering with operators in the US, UK, and Asia. Its AI-powered solutions are already delivering operational efficiencies, cost reductions, and 40% faster market deployment for iGaming and fintech clients.

“Staying competitive means embracing smarter solutions. Many businesses haven’t yet meaningfully tapped into AI and automation to solve their core challenges. Let us assess your pain points and reveal how these technologies can provide a significant advantage.” Robb concludes.

As the industry evolves at breakneck speed, the question isn’t whether to adopt AI – it’s how fast.