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Midnite named betting and casino partner of World Snooker Championship

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Midnite named betting and casino partner of World Snooker Championship
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World Snooker Tour is delighted to announce Midnite as the new official UK betting and casino partner of the Halo World Championship.

Snooker’s greatest event, the Halo World Championship, will run from April 19th to May 5th at the Crucible in Sheffield.

Kyren Wilson will be defending the title in a field of 32 of the world’s best players, all dreaming of lifting the famous trophy which was first contested in 1927.

The Crucible, famous across the globe as the home of the event since 1977, will be packed through the 17 days as fans flock to see the all-time greats competing for a top prize of £500,000.

A global audience of 500 million will watch the event live on BBC, TNT Sports, Eurosport, CCTV5, WST Play and many other platforms worldwide.

Midnite is one of the UK’s fastest-growing betting companies thanks to its player-first experiences and a next-generation app that brings fans closer to the games they love.

Midnite is promising to delight snooker fans by delivering a series of memorable moments throughout the 2025 World Championship, including giving away three pairs of Century Club tickets for the final session.

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.

Midnite co-founder Nick Wright said: “We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport’s most unforgettable moments are created.

“Our partnership will be more than just a logo in the background. We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”

Peter Wright, Chief Commercial Officer of WST, said: “We are thrilled to join forces with Midnite for the first time on our biggest tournament. They are an ambitious brand, committed to the user experience and to bringing fans together to enhance interaction using technology which pushes boundaries. Most importantly, they place the highest priority on having fun in a responsible way on their platforms.

“They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale. We look forward to working with their team across the 17 days. There have been so many great moments at the Crucible, my own favourite is the last frame of the 2023 final when Luca Brecel won the title as it was incredible to see such a flamboyant young player bring the crowd to its feet with his style of snooker.”

Snooker stars’ memorable moments

Naming their favourite Crucible moments, leading stars said:

Kyren Wilson: “It has to be winning the title last year. I remember stretching for the final red and knowing that if I potted it I was World Champion. I looked up to my family and my son Finley was clenching his fist saying ‘come on!’ In the celebration afterwards I cuddled my kids and Finley shouted ‘Dad, you’ve done it, you’re World Champion!’”

Mark Selby: “Making my debut at the Crucible in 2005. I had never even been there to watch, so when I qualified for the first time it was an amazing feeling. Then I was drawn against John Higgins, so that was extra special, to walk out for the first time and to play against a legend like John.”

Neil Robertson: “In terms of a single moment, it has to be my 147 in 2022. As a kid I grew up watching the videos of Cliff Thorburn, Jimmy White, Stephen Hendry and Ronnie O’Sullivan making 147s at the Crucible. It was something I always wanted to do, and when it happened my mum was in the crowd as well which made it something I will never forget.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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