Affiliate Industry
Already Media acquires Live Casino Comparer

Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.
Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.
The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.
Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.
The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.
Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.
Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.
-
Africa7 days ago
QTech Games wins Leader in Online Casino at the 2025 SBEA+ Eventus Awards
-
Baltics6 days ago
Retention, Recognition & Real Results: How NuxGame Powers the Future of iGaming
-
Interviews6 days ago
HIPTHER Community Voices: Interview with Attorney-at-law and founder at Kancelaria Adwokacka Dr. Justyna Grusza-Głębicka
-
Balkans7 days ago
Merkur Gaming to Participate in Belgrade Future Gaming 2025
-
Balkans5 days ago
SYNOT Enters the Bulgarian Market
-
Australia7 days ago
ACMA Imposes $1 Million Fine on Unibet
-
Balkans6 days ago
EGT’s high-potential novelties to fascinate operators and players at Belgrade Future Gaming 2025
-
Latest News5 days ago
Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium