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Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership

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5 months ago

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Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
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Octoplay expands its UK and Irish presence through integration with BoyleSports, Ireland’s largest independently owned bookmaker. The partnership brings Octoplay’s premium gaming portfolio to BoyleSports’ digital platforms, marking the company’s third major UK market integration in recent months.

This strategic move brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition to BoyleSports’ extensive UK player base. Building on partnerships with tier-one operators like Rank Group, Flutter Entertainment, and William Hill, this collaboration further demonstrates the UK and Irish market’s strong response to Octoplay’s premium gaming products.

“BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.”

James Stephenson, Gaming Manager at BoyleSports, adds: “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”

The partnership with BoyleSports marks another strategic step in Octoplay’s expansion across regulated markets. With a growing presence across ten key European jurisdictions, including the UK, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Ontario, Malta, and Slovakia, as well as a recent provisional license in Michigan, Octoplay’s momentum reflects its consistent delivery of high-performing content that resonates with players across multiple markets.

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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