Football Legend Sami Hyypiä Becomes Brand Ambassador of Veikkaus

Football legend Sami Hyypiä has become the brand ambassador of Veikkaus. Finland’s all-time central defender, who has already worn the Veikkaus “playing shirt” in previous years, represents Veikkaus’ values in the finest way: courage, perseverance and constant striving for better.

“Sami Hyypiä is one of Finland’s all-time footballers, who has been and continues to be a great role model for many. We are excited that Sami will be one of our brand ambassadors in the future and that we as a company will be able to collaborate with him again,” said Reija Laaksonen, Human Resources and Communications Director at Veikkaus.

Hyypiä and Veikkaus last collaborated twenty years ago, during Hyypiä’s active career.

“It’s a pleasure to return to the Veikkaus shirt after a break of many years. I’m happy to be collaborating with a domestic gambling operator that has promoted Finnish sports in many ways throughout its history – including my career,” Hyypiä said.

“Striving to get better and better and overcoming difficult moments are meaningful things for both me and Veikkaus,” Hyypiä added.

Ville Peltoniemi, Veikkaus’ sponsorship liaison manager, also sees the stories of Hyypiä and Veikkaus as embodying the same values.

“We believe that getting better requires courage, the strength of working together, and the ability to care about each other,” said Peltoniemi.

“Our goal is to continue to offer both entertaining and safe gaming experiences to our customers. For a better game – that’s what we believe in,” said Reija Laaksonen, Director of Human Resources and Communications.