InplaySoft and PopOK Gaming Form Strategic Alliance

PopOK Gaming and inplaySoft officially announced a new strategic partnership aimed at expanding inplaySoft’s casino games portfolio and strengthening both companies’ positions within the iGaming landscape.
This collaboration marks a significant milestone for inplaySoft, which continues its rapid growth in Brazil.

The agreement – the third new partnership since the recent BiS SiGMA Americas event in São Paulo – will offer operators and their players an even more diverse selection of high-quality casino games, contributing to greater player engagement and retention.

Aneta Khalatyan, Business Development Executive at PopOK Gaming, expressed her enthusiasm for the partnership: “We are thrilled to embark on this collaboration. Working with companies that align with our core values is key to sustainable growth. We look forward to building a strong relationship with inplaySoft and enhancing the experiences of both our partners and their players.”

Valentyn Kyrylenko, CRO of inplaySoft, highlighted the shared values behind the collaboration: “PopOK Gaming’s commitment to uniqueness, diversity, and accessibility deeply resonates with us. These shared principles were instrumental in forming this alliance. This partnership allows us to continue enriching our casino game portfolio, giving operators more variety to offer their players and supporting player retention.”