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Just one week to go until Kambi’s Festival of Sportsbook 2025

There is now just one week to go until the Festival of Sportsbook 2025, a two-day virtual event hosted by Kambi which promises to deliver forward-thinking insights and actionable strategies under the theme: ‘The future is now’.
Taking place from 3-4 June, the Festival will bring together sports betting experts from Kambi, the home of premium sports betting solutions, and across the wider industry to explore the technologies and trends driving the next era of sportsbook excellence. With a focus on areas such as artificial intelligence, player engagement, operational scale, and risk management, the event is set to showcase the tools and perspectives needed to thrive in a rapidly evolving market.
Gerard Starkey, SVP Marketing & Communications at Kambi, said: “This year’s Festival of Sportsbook promises to be our best yet with our theme, ‘The future is now,’ reflecting the key developments driving our industry. From the increasingly important role of AI on trading to the critical importance of scale, Kambi and our subject matter experts will be showcasing how operators can not only anticipate the future but actively shape it.”
The agenda for the Festival of Sportsbook 2025 includes:
Sports betting in 2025 and beyond: an executive view
3 June 2025 | 1PM (BST) | 8AM (ET)
A panel of industry executives discuss the key developments shaping the sports betting landscape, including the growing influence of AI, evolving regulatory landscape and player trends set to drive the next phase of sports betting.
AI trading in action: more than just potential
3 June 2025 | 2PM (BST) | 9AM (ET)
Having launched for World Cup 2022, AI pricing and trading is currently driving approximately 30% of Kambi’s operator GGR. In this session, Kambi will demonstrate the results of AI so far and what it may deliver in the future.
Why scale matters: gaining a competitive edge in sports betting
3 June 2025 | 3PM (BST) | 10AM (ET)
The benefits of scale can be felt in many ways, from the advantages of a unique global liquidity pool to data-led product enhancements. In this session, Kambi provides key insights into why capitalising on vast scale and data is crucial to competing with today’s global giants.
Solving the player engagement challenge
4 June 2025 | 1PM (BST) | 8AM (ET)
Player acquisition and retention has long been a key sportsbook battleground. A panel of experts explore where this battle is being won and lost, as well as the tools and techniques operators can harness to get ahead of the competition.
Optimising risk management in the age of AI
4 June 2025 | 2PM (BST) | 9AM (ET)
With the rise of bet builder and player props, sportsbook risk management is becoming more complex. Kambi’s SVP Risk & Compliance Oliver Lamb examines this changing landscape and showcases examples of managing this evolving risk most effectively.
From niche to necessity: why esports must be on your product roadmap
4 June 2025 | 3PM (BST) | 10AM (ET)
Esports is no longer a niche part of the betting ecosystem, but a fast-growing vertical drawing in new audiences and revenue streams. With the rise of round-the-clock options like esoccer and ebasketball, this session explores how esports can become a profit centre in your sportsbook strategy, and what’s next for innovation in the space.
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