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Compliance Updates

KSA Reprimands BetMGM for Advertising Breach

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KSA Reprimands BetMGM for Advertising Breach
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The Netherlands Gambling Authority, Kansspelautoriteit (KSA), has reprimanded BetMGM, a provider of online games of chance, for an advertorial featuring an underage role model on a well-known news website. The advert featured well-known footballer Lamine Yamal.

According to the law, online gambling providers are not allowed to advertise with role models. They are also not allowed to appeal to vulnerable groups, including minors. The KSA finds this type of advertising very harmful and violations of the advertising ban are taken seriously.

The BetMGM advertising campaign, which was online for a short time, was executed and published by the website’s editors. A BetMGM affiliated media company discovered the violation and reported it back to BetMGM. The provider did not report it, but should have: licensees are required to inform the KSA of errors on their part that could pose a danger to consumers.

The KSA has dealt with the violation with a warning, because BetMGM quickly ended the violation and took adequate measures to prevent recurrence. However, the KSA emphasizes that it remains the responsibility of providers to comply with the laws and regulations when they outsource advertising campaigns to external parties. Incidents must also be reported immediately, regardless of whether an internal investigation is already underway. If violations in the area of advertising occur, the KSA can take enforcement action, even if an external partner is involved.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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