711 Casino and Cherry Play join forces

Popular Dutch online casino brand adds provider’s content to its lobby while also taking advantage of its smart subscription-based commercial model

711 Casino has become the latest operator in the Netherlands to enter a content deal with Cherry Play, the exciting studio that offers a unique subscription-based commercial model.

The deal sees players at 711 Casino gain access to a suite of slot games proven to hit the mark with Dutch players. This includes Super Coin, Chef Super Bet plus few others that are already available to the network.

Cherry Play’s games are developed on Bragg Gaming’s advanced technology stack to ensure the highest quality for the player and a smooth, seamless integration for the operator.

But what makes Cherry Play really stand out is its unique commercial model which sees operators pay for its content on a subscription-based licensing basis.

This allows operators to give their games better lobby positioning and put greater promotional spend behind titles knowing they get to keep the majority of revenue generated.

The studio has really made a splash since hitting the market this January, rolling out its first run of titles and signing a string of operator partnerships in the Netherlands.

Olga Bejela, CEO of Cherry Play, said: “It’s great to see players at 711 Casino be able to experience our slots for the first time.

“That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.

“We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”

Gilles de Backer, Chief Operating Officer at 711 Casino, added: “Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us.

“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.

“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business.”