Ezugi launches two new games to expand its novel EZ Arcade portfolio

Ezugi has expanded its recently launched EZ Arcade portfolio with the launch of two new games, Coin Rush and Coin Rush Pro. The two new titles join successful EZ Arcade favourites such as Magic Claw, Fortune Pusher, Auto Claw Roulette and Cricket Ball Roulette, which blend the retro excitement of classic arcade games with the energy and accessibility of online live casino.

Built on proprietary technology, EZ Arcade is the industry’s first scalable Live Arcade solution, offering both single-player and multiplayer formats. Coin Rush and Coin Rush Pro combine the excitement of classic coin pushers with the immersive entertainment of the best live casino games. In both titles, suspense builds as coins teeter on the edge and then drop. Bonus chips can unlock cash prizes or free game rounds, while the Pro version adds a twist: players can aim with a cannon to shoot coins before the randomised outcome unfolds.

All titles in the growing EZ Arcade range deliver a fresh, dynamic experience and players can enjoy innovative, fast-paced gameplay with real-time interaction. Auto Claw Roulette, for example, features an autonomous arcade claw that draws colourful balls. The game is available in European and American versions, with bets placed on a classic Roulette table layout. In Magic Claw, meanwhile, players control a mechanical crane before a colourful ball is randomly selected to trigger a Bonus Wheel, offering multipliers of up to 100x.

All EZ Arcade titles are available for direct integration via Ezugi or using Evolution’s One Stop Shop (OSS) integration platform, making it even easier for operators to access and deliver this expanding content library to their players.

Gilad Ben-Ami, Commercial Director at Ezugi, said: “The launch of EZ Arcade was another key step in Ezugi’s ongoing mission to innovate within the live gaming space. With EZ Arcade we’ve created a brand-new product category that blends the fun and familiarity of arcade games with the technology and engagement of live casino. It reinforces our commitment to push boundaries and deliver fresh formats that combine creativity, interactivity, and entertainment value.”

Ben-Ami added: “The strong positive response we received during the soft launch of our EZ Arcade game concepts confirmed our initial vision that arcade-style games in an online live casino context would be an exemplary success story. The next step will be to roll out branded machines with our strategic partners in the coming months while expanding our EZ Arcade portfolio still further.”