The Divisionsforeningen and Soft2Bet in Historic Deal: New Names for Danish Divisions

Source: divisionsforeningen.dk/wp-content/uploads/2025/06/PM_nye-navnesponsorer.pdf

Soft2Bet, the company behind the betting operators Betinia and CampoBet, has entered into a new comprehensive sponsorship agreement with the Divisionsforeningen. The agreement applies to the 1st, 2nd, and 3rd divisions in Danish football, covers the next two seasons, 2025/26 and 2026/27, and includes, among other things, new official league names.

Starting next season, the 1st Division will be renamed the Betinia Liga, while the 2nd and 3rd Divisions will be named CampoBet 2. Division and CampoBet 3. Division.

The collaboration between Soft2Bet and the Divisionsforeningen is built with a clear ambition: to strengthen Danish football both on and off the pitch. The sponsorship aims to inject fresh energy into the local game, increase visibility, and shine a brighter spotlight on the clubs and players who compete across the country each week. By elevating the profile of these divisions, Soft2Bet’s partnership is set to strengthen community engagement and support the long-term development of football at all levels in Denmark, marking a significant investment in the foundation of Danish football.

“We are very pleased that Soft2Bet, which operates CampoBet and Betinia, has chosen to support Danish football broadly and wants to support the growing interest in the tournaments. The fact that there will now also be a name sponsor for the third and fourth best tiers is a tribute to all the work the clubs have done to deliver a fantastic product, create ever better conditions and increase awareness of the tiers,” says Claus Thomsen, Director of the Divisionsforeningen.

Both Betinia and CampoBet are leading, award-winning brands in the Scandinavian market, with a strong local presence and deep ties to the sports community. Their impact is evident through strategic partnerships with local sports organisations, exceptional player loyalty, and dominant positions in the mobile gaming sector. In addition, their commitment to responsible gaming, innovation, and tailored local engagement has positioned them as trusted and influential players in Denmark’s betting landscape.

“This partnership reflects Soft2Bet’s commitment to football in Denmark,” stated Oksana Tsyhankova, CMO of Soft2Bet. “With a strong focus on localized, responsible experiences through Betinia and CampoBet, we support both the growth of the game and the communities behind it—always in line with Danish Gambling Authority standards.”

The sponsorship agreement will also include concrete initiatives and campaigns to bring fans closer to the clubs and generate interest around the matches across the country.