Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth

By Maria Emma Arnidou, for European Gaming Media

The beginning of May saw the grand opening of EveryMatrix’s new London office, where the company welcomed iGaming media representatives for a two-day showcase: from the official ribbon-cutting to a deep dive into Q1 results, product launches, and strategic updates.

Held high above the city in the sleek HYLO building – now home to EveryMatrix’s new London office – the event was as polished as the view. It offered warm hospitality, meaningful conversations, and a structured program that balanced corporate transparency with genuine connection.

Co-founders Ebbe Groes and Stian Hornsletten, and Global Head of Offices Daniela Gheorghe took their spots for the customary cutting, surrounded by wide windows framing a glowing city skyline: cheers from the crowd, a quick snip – and that’s it: with camera shutters clicking and hands clapping, the new chapter began.

A View to Match the Vision

The new office setting was as polished as the EveryMatrix brand itself. Located in one of London’s most vibrant new towers, the company’s new office rises high above the city, with panoramic windows framing a glowing metropolis below.

The sleek space and the people buzzing happily around the workstations set the stage for a broader message: EveryMatrix isn’t simply scaling – it’s building a global community.

The “EM” People: The Culture Driving Global Momentum

One of the most compelling media presentations of the day was simply titled “The ‘EM’ People.”

Far from being a routine report, or a “mandatory” nod to company culture, this session revealed the inner engine behind EveryMatrix’s continued success: its people. As the audience quickly discovered, the company is not only scaling across markets but doing so with a purposeful investment in team growth, development, and cohesion.

The numbers shared spoke volumes:

• Headcount marks a 36% year-on-year increase, and 491 new hires joining the company in the last 12 months alone.
• EveryMatrix now spans over 15 global offices with employees representing 40+ nationalities.
• The average employee age is 33, with an average tenure of 3.4 years.
• An impressive 95% retention rate among new hires.

In an industry known for its high turnover and fierce competition for talent, these stats are more than impressive, indicating the strategic planning and care invested in People and Organisational Culture.

The presentation dove into how this success is structured. EveryMatrix has implemented a robust Learning & Development framework that offers tailored learning paths across technical training, leadership development, and online upskilling. This ensures that no matter where someone is in their career journey, there’s a clear path forward.

The company’s employer branding initiatives also stood out. From events designed to boost internal pride and connection, to storytelling campaigns that highlight real team members rather than corporate jargon, EveryMatrix is creating a brand culture that feels authentic and shared.

Offices as People Hubs and Culture Carriers

The symbolism of the London opening was not lost on attendees. The office is not just a workspace – it’s a physical representation of the company’s values and return to its roots. Designed to foster collaboration and flexibility, it joins the ranks of newly opened offices in Copenhagen, Cebu, and Chiang Mai. These hubs are purposefully built to support diverse teams onboarded from strategic acquisitions, encourage spontaneous collaboration, and create a sense of belonging across regions.

Daniela Gheorghe, who oversees EveryMatrix’s global office network, emphasized the importance of spaces that do more than house desks: in the office tour she gave to the press, Daniela discussed the thoughtful architecture and placement of each Department on the open, yet distinctly separate spaces. Teams in need of more quiet surroundings, like Accounting, are placed away from the “louder” Trading Department. Each team’s and co-worker’s needs are met under a collaborative and human-centric mindset.

Social Impact with Substance

The focus on people extends well beyond the company’s own walls. EveryMatrix’s social responsibility initiatives are not just performative checkboxes – they’re embedded into the company’s long-term vision.

The Teach Stream program, active since 2015, has helped more than 200 underprivileged children gain foundational skills in IT, English, and math. More recently, the launch of the Academy for Heroes has marked a new chapter: a purpose-built NGO project in Ukraine, designed to help war veterans transition into tech careers. Based in Lviv, the program offers tailored training in a market-ready environment, further aligning social impact with industry opportunity.

Local CSR projects in each regional office reinforce this approach, encouraging team members to take part in meaningful community action. It’s a people-first philosophy that scales.

Setting the Tone for the Future

While the London office served as the physical backdrop for the event, the real takeaway was intangible: a sense of direction, clarity, and culture. EveryMatrix is growing by cultivating an environment where talent can thrive, communities can benefit, and innovation is sustainable because it’s human-centered.

In a time where company culture is too often reduced to buzzwords, breakout rooms, and meaningless Pizza Fridays, EveryMatrix offered a refreshing alternative: a clear vision backed by real people, real numbers, and real impact.

As I was leaving the building alongside other guests, I couldn’t help but feel that the view from the 25th floor wasn’t just a look at London – it was a glimpse into what the future of responsible iGaming leadership might actually look like.