snakebyte | GROUP and Audi® Introduce A World of Customisation with Audi Themes, A Unique Way to Personalise Your Driving Experience

Bring The Worlds of Disney, Pixar, Star Wars, MARVEL and More to Life for Your Audi® Interior

snakebyte | GROUP, a global leader in consumer electronics and software development, is pleased to announce a unique collaboration with Audi®, the world’s most iconic name in luxury automobiles. Under the terms of the collaboration, snakebyte digital have, and will continue to design a range of unique interior themes for Audi vehicles, allowing drivers to customize their dashboard and interior lighting, for a unique driving experience.

Whether it’s luxurious trim materials, ergonomic comfort features, or the perfectly balanced deployment of tactile, technologically advanced controls, there’s much to admire about the interior of Audi cars. Now, working alongside snakebyte | GROUP, the exceptional cabin experience offered by Audi can be augmented with Audi Themes, allowing drivers and passengers to create digitally personalised environments using the Audi’s MMI infotainment screen and extended ambient lighting option*.

With 200+ themes currently available and more on the way, snakebyte | GROUP have designed a theme for every taste across categories that include Disney, Pixar, Star Wars®, MARVEL and more. From iconic characters to familiar family favourites, all images are displayed on the drivers MMI screen – bringing iconic characters, movies and artwork to life, accompanying drivers throughout their journey.

Available across model year 2023 cars** (excluding Q2, TT and R8), Audi Themes can be purchased and activated from within the users myAudi mobile app. The Themes enrich the background image of the drivers MMI to suit personal tastes or passions – a touch of personalisation that is enhanced with matching ambient lighting atmospheres* that will illuminate your creativity and personality throughout the cabin.

Drivers can choose any number of new themes with a few simple clicks. Browse a catalogue of themes using the car touchscreen, taking in a short demo before the driver decides to purchase. Scan a QR code on your cellphone and after making payment, the theme will be stored in the car, available for the driver to use immediately. When used in compatible vehicles, themes appear across dual screens, providing a captivating backdrop to your driving experience.

Whether drivers wish to display stunning landscapes, drive along with Pixar’s Lightning McQueen, take a ride with MARVEL’s The Avengers or even enter hyperspace with the Star Wars Millenium Falcon™, snakebyte digital have created a range of Audi Themes which add a playful, customized touch to the car’s interior.

Commenting on the collaboration, Mike Steup, CEO of snakebyte | GROUP said, “Working in collaboration with Audi is not only creatively exciting, but a significant step forward in our strategy to grow our business through targeted OEM opportunities. Our consumer brands including snakebyte, Pebble Gear and Honeycomb Aeronautical continue to see sustained growth in their respective categories, but our ability to expand our business working with renowned partners such as Audi demonstrate our commitment to organic growth in adjacent categories.”

For more information about Audi Themes, please visit: Audi Themes or Themenwelt (Germany Only)

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*Only vehicles with extended ambient lighting option (multi-coloured) will be able to benefit from the effect on your ambient lighting. **Drivers are encouraged to contact their local Audi Centre to check your car’s compatibility and for assistance with installation.

Press Contact:

Overload PR on behalf of snakebyte | GROUP

[email protected]

Disney disclaimer (Lightning McQueen – Cars ©Disney/Pixar, Avengers – © MARVEL, Millenium Falcon – Star Wars © & ™ Lucasfilm Ltd.)

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