Incline Gaming Marketing strengthens executive team with internal promotions

Incline Gaming Marketing, the provider of specialist digital marketing services for the global regulated gaming market, has strengthened its executive team with two internal promotions.

The first sees Joanne (Jo) Dennis become Chief Commercial Officer, having been Director of UK/EMEA for the past 14 months.

Jo became part of the Incline team after the business acquired Random Colour Animal, which she co-founded, bringing with her more than 25 years of experience in brand, marketing and commercial strategy.

As CCO, Jo has been tasked with overseeing business development, account management and partner success worldwide.

She will lead the full commercial lifecycle for Incline’s suite of services, developing ambitious sales and growth strategies and overseeing their execution.

Her remit also centres on expanding Incline’s client portfolio across the globe and driving expert account direction to strengthen partnerships and deliver measurable value.

The second promotion sees Oren Langburt, former VP of CRM Marketing, promoted to Chief Marketing Officer, expending his remit to lead the CRM and User Acquisition divisions globally.

As part of the founding Incline team, Langburt has played a pivotal role in the company’s growth trajectory. He has been instrumental in scaling the agency’s CRM managed services business, shaping a best-in-class offering grounded in Incline’s deep industry expertise.

Langburt brings more than 15 years of marketing experience, including leadership roles at some of the biggest companies in the industry, including the likes of FanDuel.

As CMO, he will focus on unifying performance strategy across acquisition and retention ensuring clients see the full impact of Incline’s integrated services model.

Jo Dennis, Chief Commercial Officer at Incline Gaming Marketing, said: “It’s an exciting time to be taking on the CCO role and growth journey for the business.

“We have achieved huge success across The Americas, Europe, Africa and beyond with our user acquisition, CRM and creative design services, and are now taking this momentum to the next level. 

“We are the only digital marketing and creative agency that is focused on, and specialises in, the regulated global gambling industry. Our deep level of multi-market expertise, and operator-side experience within the Incline team, gives us the edge. 

“In the role of CCO, my focus is on providing even more value to our new and existing partners, driving performance-led success across our full suite of digital marketing and creative activities.” 

Oren Langburt, Chief Marketing Officer at Incline Gaming Marketing, added: “I’m incredibly excited to step into this role and continue building on the momentum we’ve created at Incline. We have an exceptional team and I’m energized by the opportunity to help shape the future of how we drive further growth for our partners. My focus will be on empowering our teams, deepening client partnerships, and continuing to push the boundaries of what performance marketing in igaming can be.”

The appointments come ahead of the Canadian Gaming Summit, which takes place from 17 – 19 June, where Incline Gaming Marketing will be in attendance; as well as IGB Live in London from 2 – 3 July.