Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness

Superstar Singer is PlayUZU’s latest brand ambassador in Spain

Award-winning online casino brand PlayUZU, the Spanish-facing version of PlayOJO, has signed legendary Spanish singer David Bustamante as its official brand ambassador in Spain.

Bustamante, a multi-platinum recording artist with a fanbase spanning generations, brings star power and credibility to SkillOnNet-powered PlayUZU’s local marketing strategy.

Over a two-decade career, Bustamante has released 10 studio albums, achieved 19 platinum certifications, and performed more than 900 concerts across the country. He is also a familiar face on Spanish television, with high-profile appearances on shows like La Voz and La Voz Senior, where his charisma and energy make him a fan favourite.

The partnership comes as PlayUZU continues to build momentum in Spain’s fast-growing regulated iGaming market. By aligning with one of the country’s most recognizable and beloved entertainers, the brand aims to further boost awareness, reinforce its “transparent and fair play” positioning, and strengthen its appeal to mainstream Spanish audiences.

As brand ambassador, Bustamante will feature in a series of marketing campaigns across all digital media, helping to communicate PlayUZU’s core values. The partnership also signals the brand’s commitment to deeper local engagement in Spain and to delivering a truly localized gaming experience to each of the markets it operates in.

Helena Rico – Regional Marketing Director at PlayUZU – said: “David is the perfect ambassador for PlayUZU – authentic, engaging, and deeply connected to Spanish culture. His ability to reach audiences of all ages aligns perfectly with our mission to make online casino gaming more open, honest, and entertaining. We’re excited about the possibilities this collaboration brings.”