Africa
Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July

Booming Games, a leading provider of premium gaming content, is thrilled to announce its collaboration with prominent operator Hollywoodbets for the upcoming Hollywoodbets Durban July, taking place on 5 July 2025 in Durban, South Africa. Together, the companies will collaborate as activation partners on the course, showcasing their shared commitment to delivering top-tier entertainment.
The race day widely celebrated as Africa’s Greatest Horse Racing and Social Event, draws tens of thousands of racing enthusiasts, celebrities, and industry leaders each year to the Hollywoodbets Greyville Racecourse. Known for its vibrant atmosphere and action-packed horse racing the festival has become a staple in South Africa’s sporting calendar, celebrating the culture and heritage of Durban while delivering a premium entertainment experience.
As part of this exciting partnership, Booming Games and Hollywoodbets will host a joint stand at the event, giving attendees the opportunity to try out Booming Games’ latest titles, win exclusive prizes, and experience world-class gaming in a dynamic environment.
“We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community,†said Max Niehusen, CEO of Booming Games. “Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.â€
Solomon Godwin, Head of Africa at Booming Games, added: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.â€
Wayde Dorkin, Head of Product at Hollywoodbets, commented: “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.â€
-
Central Europe7 days ago
WinCasino debuts in Warsaw with a new flagship venue
-
Compliance Updates7 days ago
KSA: ZEbetting and Betca Warned About Prohibited Betting Offer
-
Interviews6 days ago
Exploring Uncrossable Rush with Evoplay’s Ivan Kravchuk and SlotCatalog’s Mickey Winitsky
-
Latest News7 days ago
New Nevis Online Gaming Bill Takes Effect — What Businesses Need to Know
-
Latest News7 days ago
LeoVegas Group Launches Proprietary Sportsbook in Denmark
-
Central Europe7 days ago
Playzia Partners with Erwin to Accelerate Growth in German iGaming Market
-
Asia5 days ago
International Chess Day: How India’s ancient game is evolving into a rising force in esports
-
Conferences in Europe7 days ago
2025 Gaming in Germany Conference to address black market data, business developments & more!