SBC Summit Tbilisi Gears Up for Its Strongest Edition Yet

SBC Summit Tbilisi 2025 will return to Georgia’s capital on 15-16 October, bringing together 2,000 senior industry professionals and 40+ exhibitors to exchange expertise and discover the brands leading the way in Eastern Europe and Central Asia.

Co-hosted with SMH Global—a Georgia-founded company operating at the intersection of sports, sports media, and iGaming across Eurasia and beyond, and a longtime SBC partner in the region—the event will take place at the 5-star Sheraton Grand Tbilisi Metechi Palace.

By bringing together key stakeholders in a regionally rooted setting, the event will open direct access to high-growth markets including Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia—territories where success is driven by deep local understanding rather than standard European strategies.

An invaluable part of the event, the two-day conference agenda is designed to reflect current market realities, highlight emerging opportunities, and offer forward-looking insights into where the industry is heading.

Topics will range from licensing and taxation to the cultural nuances that shape business in geographically close, yet fundamentally different, markets. Speakers will include some of the most respected names in the industry, regional experts, and global strategists whose experiences offer practical value for decision-makers.

Rasmus Sojmark, Founder and CEO of SBC, said: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth.”

Alongside the conference, the expo will spotlight top suppliers and service providers active in the region. Attendees can engage directly with potential partners and explore solutions tailored to local regulatory, operational, and cultural needs.

Lasha Machavariani, Founder of SMH, commented: “This is the third year of SBC Summit Tbilisi, and it’s been incredible to watch it grow stronger with each edition. 

“Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike.”

Now in its third year, the event reflects Georgia’s growing role as a natural hub for the industry, both strategically and culturally. The country’s tax-efficient business environment, supportive regulatory outlook, and location at the crossroads of East and West position it as an ideal base for operators exploring outsourcing, regional expansion, or relocation. Combined with a strong tradition of hospitality and openness to innovation, Georgia offers a powerful springboard for companies looking to establish and scale their presence across Eastern Europe and Central Asia.

Beyond its geographical focus, SBC Summit Tbilisi is designed to ensure the right people are in the room. By leveraging the networks of both SBC and SMH, the event guarantees a high-level audience that includes key decision-makers from major regional operators, hyper-local affiliates, and top-tier suppliers. The attendee profile is further enriched by the presence of government representatives, regulators, and local media, ensuring discussions go beyond networking and drive real regional impact.

True to SBC’s event style and Georgia’s spirit of hospitality, both days will wrap up with evening networking events, offering attendees valuable time to continue conversations and strengthen connections in a more casual atmosphere.

For companies looking to scale in Eastern Europe and Central Asia, SBC Summit Tbilisi offers the insight, access, and connections that matter. Registration is now open.

SBC Summit Tbilisi stands apart from broader expos, offering a more focused and regionally relevant experience. It forms part of SBC’s global conference series, alongside SBC Summit Rio, SBC Summit Americas, SBC Summit Malta, and the global-focused SBC Summit in Lisbon.

Get your ticket for SBC Summit Tbilisi 2025.