Empowering Platform Providers with AI & ML-Driven Growth

Following Golden Whale’s recent partnership with Swiss Casinos, we spoke with Co-founder and COO, Claudia Heiling, to explore how the company’s AI/ML tools are supporting platform providers deliver value to clients by accelerating intelligent automation and data-driven decision-making.

In today’s highly competitive iGaming landscape, platform providers and operators are under increasing pressure to deliver innovation, efficiency, and performance in order to stay ahead of the game – but fortunately for them, the adoption of advanced AI and machine learning (ML) technologies like those currently being perfected at Golden Whale can help them to do just that.

Not only can these powerful, self-learning modules help them unlock new levels of optimisation, process automation, and value inside the specific use-cases that are crucial to running an iGaming operation, but in the case of Golden Whale, our solutions are also built to sit seamlessly atop even the most complex platform architectures with minimal integration overhead required.

The obvious and immediate benefit of this is that it enables platform providers to rapidly deploy AI and ML capabilities without needing to overhaul their existing toolsets. Indeed, rather than replacing what’s already working, Golden Whale’s modules instead enhance and extend current functionalities, empowering platforms to efficiently add further intelligent layers to their services.

By ingesting data directly from any source within the platform, our decision-making modules can automate personalised customer interactions using its existing messaging tools at the most central point connecting engagement options like CRM, loyalty systems or gamification tools. So, whether it’s sending a tournament invite, bonus offer, or engagement reminder, every communication is tailored on an individual basis, creating measurable uplift when compared to traditional marketing approaches.

Importantly, this automation doesn’t just improve end user results. It also significantly reduces manual workloads for platform operators, even helping orchestrate selected integrations on their behalf. What once required a dedicated team to plan, create, and execute can now be managed algorithmically at scale, giving operators more freedom to allocate resources to other initiatives.

Of course, the most exciting thing about Golden Whale’s models is that as they constantly learn and refine their outputs based on real-time data, these benefits will only increase over time – meaning that the platform providers who readily embrace AI and machine learning by collaborating with partners like us will be better positioned to lead as the iGaming market evolves.

The result is a scalable AI/ML-powered framework that brings measurable value to the platform provider and its customers from day one – and real-world data confirms this impact. Platforms working with Golden Whale have seen steady improvements in user engagement and operational efficiency, which in turn has contributed to them gaining additional market share for their clients.