Are Birthday Bonuses the Next Frontier in Personalized Promotions for iGaming Platforms?

In recent years, iGaming platform operators have been increasingly leveraging the power of artificial intelligence to enhance the user experience by making it more personalized and tailored to the individual.

The question being asked here is, are birthday bonuses the next frontier in personalised promotions for iGaming platforms, such as online casinos? Let’s dive straight in to find out.

How have online casino operators personalized the experience for individuals?

Many of today’s most successful iGaming platforms are controlled by operators who use various highly sophisticated AI-powered tools to personalize the experience for each fully registered member who joins their site.

These forward-thinking companies use artificial intelligence software to non-intrusively monitor each player’s account to learn more about how they interact with the website/app, and its products, services, and features.

AI-powered tools essentially gather huge amounts of user data, including past and present behaviour, including which games they typically like to play, how long they play those games for, how much they spend in an average session, which bonuses they tend to claim and enjoy the most, how they interact with the site each time they log in, and so much more.

The data is then analysed to find solutions that will enhance the user’s experience and make it more personalised, which can boost customer satisfaction and retention, and lead to a far more satisfactory experience.

From a player’s point of view, they have far more relevant game suggestions, and they are now typically offered far better bonuses and promotions that they will actually enjoy claiming.

For example, if you always find that you play online slot machines, then you will likely start to notice that you receive more free spins for your favourite online slots from the daily log in bonus, rather than receiving free scratchcards for online scratchies that you never play, golden chips for live dealer games you never play, or free tickets for bingo games you never play.

In the suggested games section, you should also find that the online slot machines suggested to you that might be worth playing are actually games that you will enjoy when you try them out. Customer support is also now more personalised, along with various other aspects of the online casino experience.

Are birthday bonuses the next frontier in personalized promotions for iGaming platforms?

Online casino operators like to show how much they value your loyalty by offering frequent bonuses throughout the year. For example, players can often look forward to some of the following perks and benefits as a frequent real cash player:

• Matching deposit bonuses (aka match bonuses or deposit bonuses)
• No deposit bonuses
• Cashback bonuses
• Daily log in bonuses
• Loyalty rewards programs/VIP schemes
• Leaderboard challenges/progress bars
• Giveaways, prize draws, and raffles
• Anniversary bonuses (some operators drop bonuses into players’ accounts each year to mark the day they originally signed up)
• BIRTHDAY BONUSES – many new casino sites have also started offering some extremely generous birthday bonuses to registered members

Thanks to the same technologies mentioned above, iGaming platform operators, whether they own an online casino, dedicated poker site, sportsbook or bingo & lottery site (or a platform that has all of these gambling products under one roof), can now offer far more tailored/personalised birthday bonuses to their fully registered members.

In other words, for your special day, it might be worth logging into your existing account to find out if you have received an exclusive bonus.

Players have reported logging into their accounts on their birthdays and finding that their balance (which was zero the day before) is now at $/€/£20.00, for example, because of the free cash gift the operator dropped into their account to say ‘Happy Birthday,’ as a way to thank them for their loyalty.

Other players have reported receiving free Golden Chips worth anywhere from $/€/£0.50 to $/€/£5.00 to try selected live dealer games, and others have received up to 50 free spins to try selected online slot machines.

In other words, birthday bonuses have become the new frontier in the personalized promotions field on iGaming platforms.

Final thoughts

Another way of looking at birthday bonuses is that you can simply claim a new player welcome bonus at any legally permitted online casino on your birthday.

There are hundreds of safe sites to choose from, and if you feel like trying your luck on an iGaming platform on that special day, the safest thing to do first is to see what the experts recommend before just randomly signing up to the first site that you come across.

On a final note, to ensure you keep things safe and fun on your birthday (or at any other time of the year), and to ensure you never spend more money than you can afford, consider coming up with a sensible spending budget before signing up anywhere and making that first deposit.

Most sites today also have various bankroll management controls, known as safer gambling tools, which help to ensure that you don’t exceed your initial spending budget, so always use things like session time reminders, deposit limits, and win/loss limits whenever they are available.

They only take a minute or so to set, and can be found in the responsible gambling section when logged into your account.