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Tipico Publishes 2024 ESG Report

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Tipico, Germany’s leading sports betting and online gaming provider, has released its 2024 Environmental, Social and Governance (ESG) Report. The report outlines Tipico’s measurable progress in responsible gaming, compliance, people development and environmental sustainability.

Championing Responsible Gaming

At Tipico, running a successful gaming business means having a strong focus on player protection, because this is essential for long-term business sustainability. The KPI to measure the protection of vulnerable customers considers any turnover generated by customers who would later self-exclude or be excluded before they were identified and given the protection they require. In 2024, Tipico brought this value below 1.5% of turnover, and aims to stay consistently on this low level.

Tipico also launched its first national responsible gaming TV campaign, reaching over four million viewers across sports broadcasts and social media. Also, the company continued to invest in research, and treatment programs and to publish annual scientific evaluations of its player protection concept.

Investing in People

As a responsible employer, Tipico continues to invest in its more than 2300 employees from 87 nations. The company supports the development of staff through clear career paths and robust learning initiatives. That’s why more than 15,000 training hours were delivered across the organization. Tipico focuses on fair compensation, transparent career paths and targeted leadership development – with the goal of remaining an attractive employer in a competitive market.

On Track for Carbon Neutrality by 2030

Tipico is also making measurable progress in climate protection. Germany’s leading sports betting and online gaming provider continues advancing along its roadmap to eliminate Scope 1 and 2 CO₂e emissions by 2030. Last year Tipico managed to reduce Scope 2 CO₂e emissions by 41% compared to 2023, which brings the company another step closer to its long-term ambition toward carbon neutrality.

In 2024, for the first time, Tipico also measured waste generation and increased recycling rates in the offices in Malta, Karlsruhe, and Munich, with plans to expand this initiative to other offices and Tipico shops. This initiative was part of its preparation for ISO 14001 implementation and audit, for which the company received certification in 2025.

Axel Hefer, CEO of Tipico, said: “This ESG report reflects our commitment to long-term value creation for all stakeholders, and it shows that growth and responsibility go hand in hand at Tipico. We are very proud of the progress we’ve made in 2024 – the year of the UEFA Euro.”

Christian Wurzinger, CFO of Tipico, said: “Our ESG strategy is about building a sustainable, forward-looking organization, that puts people first and sets consumer protection, integrity and our people at the core of all our operations. Our achievements in responsible gaming and the ongoing development of our teams are a strong testament to this commitment.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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