Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game

Published

on


Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game
Reading Time: 2 minutes

 

  • Brace Yourself campaign gives supporters chance to win at every home league match

  • Cash prize awarded every time a home player scores two goals

  • Midnite will match winning prize pot with charitable donation

Fast-growing UK sportsbook Midnite will give Sheffield United and Southampton fans the chance to net £1,000 at every home league match throughout the new season.

Midnite is the front-of-shirt sponsor for Sheffield United and the back-of-shirt sponsor for Southampton and is launching the Brace Yourself campaign for supporters of both clubs.

It means every time a home player scores twice – a brace – one lucky member of the matchday crowd will grab a grand or possibly more – if no brace is scored, the prize pool will roll over to the next home match.

Midnite will also match the prize pool with a donation to charity close to each club.

Fans at Bramall Lane and St Mary’s can enter by scanning QR codes placed around the stadiums and in the matchday programmes and a seat number will be drawn at random before kick-off.

Brace Yourself kicks off on Saturday (August 9) when Southampton host Wrexham and Sheffield United entertain Bristol City.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “We want fans to be on the edge of their seats throughout the season.

“When a home player scores a brace in the EFL Championship this season, Midnite will reward one lucky fan with a cash prize giveaway. Starting off at £1,000 and rolling over each week if there isn’t a winner, the excitement should build throughout the campaign.

“Midnite will also match the fan prize and donate the same amount to a local charity, in a bid to repay some of the amazing work that they do within the local community.”

 

Midnite’s Brace Yourself campaign is open to fans aged 18 and older.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Social Website Cookies