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Totogaming Wins Gold Award at MAD OVER MARKETING 2025

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Totogaming’s ongoing initiative “Power Has No Gender,” now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards.

Each year, the Mommy Awards highlight standout contributions in marketing celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful.

In 2025, Totogaming was honored with two Mommy trophies: one for the “Power Has No Gender” initiative, and another for Totogaming’s Romania-based launch campaign featuring football legend and Totogaming Sport Ambassador Luís Figo.

The “Power Has No Gender” movement began in 2022, with its first awards ceremony recognizing female athletes who had contributed to Armenian sport through their success. Totogaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the field for them.

Since then, the movement has grown significantly. Today, it recognizes not only athletes but also women across various industries who are breaking barriers and reshaping norms.

“Power Has No Gender is not just a campaign — it’s a reflection of our unwavering commitment to breaking stereotypes and honoring stories of strength, perseverance, and achievement. Being recognized with the Mommy 2025 Gold Award is a meaningful acknowledgment that our message is making an impact across borders. It inspires us to continue driving positive change wherever we can,” said Tereza Tokmajyan, Chief Marketing Officer at Totogaming.

In 2025 the initiative carried the slogan “The Mark of Your Power,” underscoring that success is not defined by gender, but by the influence we leave behind. It sent a clear message: everyone has the strength to shape their own path, whether it’s making groundbreaking discoveries, excelling in sports, or pushing the limits in any field.
The Mommy BEST GLOBAL CAMPAIGN 2025 Gold Award is one of the strongest proofs that these messages are being understood and truly valued.

 

Peter Tolan, a rising talent in the dynamic world of igaming content, serves as the Junior Content Editor at European Gaming. At European Gaming, Peter has quickly become an integral part of the editorial team. His keen understanding of the igaming landscape across Europe, combined with his skill in digital media, allows him to produce engaging and informative content. He specializes in analyzing trends in online gaming, esports, and emerging technologies in the igaming sector.

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