Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

XSOLLA WEB SHOP AND SINGULAR JOIN FORCES TO DELIVER CROSS-PLATFORM LTV AND ROAS MEASUREMENT SOLUTIONS

Published

3 hours ago

on


Reading Time: 2 minutes

 

Xsolla Web Shop And Singular S2S Integration Bridges The Gap Between Mobile Marketing And Web Transactions For Complete Campaign Visibility

Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced a new mobile-focused Server-to-Server (S2S) integration with Singular, a leading marketing analytics and attribution platform. The integration unifies mobile marketing data with direct-to-consumer web purchases, enabling developers to measure campaign performance and player value more accurately than ever before.

As mobile game makers increasingly turn to Web Shops to expand revenue streams beyond app stores, one challenge has persisted: how to tie those off-platform transactions back to mobile marketing spend. The Xsolla Web Shop + Singular S2S integration closes this gap by treating Web Shop purchases as attributable events, giving developers true Return on Advertising Spend (ROAS) and comprehensive Lifetime Value (LTV) insights.

Key advantages of the Xsolla Web Shop + Singular S2S integration:

  • Capture both mobile and web purchases as part of a single funnel
  • Link revenue directly to user acquisition and re-engagement campaigns
  • Reveal the complete LTV picture across app and Web Shop transactions

With this integration, Web Shop purchases are transmitted to Singular as server-to-server events, then mapped back to the correct install source or re-engagement campaign. This provides growth teams with a single, trusted view of performance across all platforms.

“Having launched more than 600 mobile Web Shops, we’ve seen developers demand actionable data that connects web monetization with mobile marketing,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Our new S2S integration with Singular delivers that missing link, giving teams the clarity to optimize and scale their Web Shop strategies confidently.”

“Our goal at Singular has always been to simplify complex data and make it actionable for growth teams,” said Gadi Eliashiv, CEO and Co-Founder at Singular. “By partnering with Xsolla, we’re giving developers the full-funnel visibility they need to measure ROI and maximize revenue across every platform.”

Learn more about the S2S integration for Xsolla Web Shop and Singular at: xsolla.pro/singular

 

Related Topics:

Peter Tolan, a rising talent in the dynamic world of igaming content, serves as the Junior Content Editor at European Gaming. At European Gaming, Peter has quickly become an integral part of the editorial team. His keen understanding of the igaming landscape across Europe, combined with his skill in digital media, allows him to produce engaging and informative content. He specializes in analyzing trends in online gaming, esports, and emerging technologies in the igaming sector.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement
PIN-UP Global Transforms into the RedCore Business Group
In today’s fast-evolving market, capturing attention and establishing a trusted brand presence is more challenging than ever.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!

Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Consent Management

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.

Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

- Make our website work as you’d expect
- Remember your settings during and between visits
- Offer you free services/content (thanks to advertising)
- Improve the speed/security of the site
- Allow you to share pages with social networks like Facebook
- Continuously improve our website for you
- Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

- Collect any personally identifiable information (without your express permission)
- Collect any sensitive information (without your express permission)
- Pass personally identifiable data to third parties
- Pay sales commissions

Privacy Policy

Required
{short version}This Privacy Policy discloses the privacy practices for EEGReport Magazine, EEGaming.org, GamblingIndustryB2B.com, iGamingRadio.com, GamblingAffiliateVoice.com and EuropeanGaming.eu, including subdomains, our email newsletters and other applications owned and operated by our company (collectively referred to as the “European Gaming Media and events” – formerly known as “EEGMedia“), and to any services that display this notice. The Privacy Policy also sets out the ways in which we may use your personal data. {long detailed version} To read this in full, click on the Privacy Policy button found in this window.

Terms of Service

Required
{short version} These terms and conditions govern your use of the websites owned and operated by European Gaming Media and Events; by using our websites, you accept these terms and conditions in full and without reservation. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use these websites. You must be at least 18 [eighteen] years of age to use our websites. By using our websites and by agreeing to these terms and conditions, you warrant and represent that you are at least 18 years of age. The list of the websites owned and operated by European Gaming Media and Events can be found here. In other words, You must be at least 18 years old to use our service and fully agree with everything stated on this page. Otherwise, sorry, guys, ours websites are not for you. License to use our websites Unless otherwise stated, European Gaming Media and Events and/or its licensors own the intellectual property rights published on our websites and materials used on the European Gaming Media and Evnts network. Subject to the license below, all these intellectual property rights are reserved. You may view, download for caching purposes only, and print pages, files or other content from the websites for your own personal use, subject to the restrictions set out below and elsewhere in these terms and conditions. You must not: republish material from these websites in neither print nor digital media or documents (including republication on another website); sell, rent or sub-license material from the websites; show any material from the websites in public; reproduce, duplicate, copy or otherwise exploit material from our websites for a commercial purpose; edit or otherwise modify any material on these websites; redistribute material from these websites – except for content specifically and expressly made available for redistribution; or republish or reproduce any part of these websites through the use of iframes or screenscrapers. Where content is specifically made available for redistribution, it may only be redistributed within your organisation. In other words, Everything on our websites belongs to us. You can read it, but you cannot republish it. Sounds fair, doesn’t it? Acceptable use You must not use these websites in any way that causes, or may cause, damage to the websites or impairment of the availability or accessibility of the European Gaming Media network or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity. {long detailed version} To read this in full, click on the Terms of Service button found in this window.

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Cookies Used

Required
Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Cookies Used

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Cookies Used

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Cookies Used

Social Website Cookies