Veli Veli Good: Getting to Know Veli Group

We sit down with Itai Hadas, CEO at Veli Group, to get the lowdown on the company’s various divisions and how it is helping operators succeed in emerging markets

Tell us more about the Veli Group and the various divisions that make up the business.

Veli Group is an iGaming holding company split into two divisions, B2B and B2C – both of which are powered by proprietary technology that we bet our own money on. Our B2B division consists of VeliTech, which delivers technology proven in the world’s most demanding markets. We don’t just develop solutions, we operate them daily across our own portfolio of brands – this means that when a B2B partner joins forces with VeliTech, they gain access to platforms tested by millions of players across core emerging markets, including Africa, LatAm and Southeast Asia. Within VeliTech, we have VeliGames, a powerful aggregator with more than 35,000 titles from 160+ in-demand game providers, as well as VeliSports, VeliEDGE and VeliHorizon. Then there’s VeliPlay, an instant games provider that specialises in crafting exceptional instant win and crash games. Today, VeliTech serves more than 40 million players across the globe, handling 100 million bets per month with an uptime rate of 99.99%. But what really sets it apart is the deep level of customisation and localisation, and the suite of gamification tools it comes with. Finally, our B2C division consists of casino and sportsbook brands, including Casongo.

You say the VeliTech platform is “battle-tested”. Talk us through its key capabilities and headline stats.

The VeliTech ecosystem is indeed battle-tested, with the core platform having been in the market for more than seven years now. Over that time, every CRM insight, every payment transaction and every game integration has been proven by the millions of players who use and trust our platforms each day. In terms of its operational capabilities, VeliTech offers a comprehensive iGaming ecosystem broken down into several components – Horizon (the core platform), Engaging Digital Gaming Experience (EDGE) for CRM, Sports, Payments, Games and our game provider Play – underpinned by technical excellence and infrastructure built to handle millions of real transactions. It has also been built for compliance, allowing operators to deploy their brands in more than 30 of the toughest and most competitive emerging markets. It is offered as a turnkey solution or as standalone products so that operators can go live quickly and with 24/7 support that never sleeps – just like an online casino business. Of course, we don’t just believe in our technology, we bet on it, using it to power our own B2C brands.

How does VeliGames differ from other aggregation platforms in the market?

Far more than a content library, VeliGames brings together scale, flexibility and engagement tools in one platform. As mentioned earlier, it offers 35,000+ titles from more than 160 of the most in-demand providers in the market, with 25 new game providers added each quarter. What really sets VeliGames apart is the deep level of customisation and localisation, especially for operators in emerging markets. This includes Asia, where operators benefit from the reselling module for Agents and local infrastructure. In Africa and LatAm, the focus shifts to lightweight architecture and a robust portfolio of crash and instant games, fully localised for each region. Regardless of jurisdiction, operators can take advantage of smooth integration, wallet flexibility and built-in business reports. In short, operators get plug and play casino content aggregation with engagement, plus infrastructure and pricing for emerging markets such as Asia, Africa and LatAm. And if that wasn’t enough, we are already working on enhancing our proposition with built-in tournaments and even more engagement and gamification tools.

VeliPlay. What makes this a stand-out game provider, and why is it solely focused on instant and crash games?

VeliPlay is on a mission to create cutting-edge games that engage players with strong retention mechanics and immerse them in rich, captivating narratives. We see ourselves as more than just game developers – we are thrill engineers, crafting games so exciting that players forget to blink.

VeliPlay titles come with built-in retention tools such as ranking features, leaderboards, free bets, and bonus gamble games, all of which help operators boost daily and monthly user retention. In addition, VeliPlay games are designed to perform even on low-speed internet, which is crucial for emerging markets.

We also support operators with B2C tools, from promo action plans and banner sets to acquisition and retention strategies.

All VeliPlay games are designed with a high RTP of 96%, with two recently released titles offering an RTP of 97%. This ensures players stay engaged and return for more. We know the space is competitive, but our results,  including rapid industry recognition with shortlistings at SiGMA Asia and SBC Summit  speak for themselves.

And why the focus on instant-win and crash games? These formats resonate with the lucrative but hard-to-reach Millennial and Gen Z audiences that operators are eager to capture.

What does the next few months have in store for VeliTech?

We are really looking forward to returning to the SBC Summit in Lisbon, where we will be showcasing our suite of solutions to delegates. VeliGames will be taking centre stage, and we’ll be demonstrating its power and capabilities to delegates who drop by our stand – A550. In addition, we will be presenting our VeliEDGE CRM solution as a standalone product – this is one of the most proven CRM platforms in the market, but until now has only been available through the VeliTech iGaming ecosystem. We also have plenty of product updates and upgrades in the works as we move into the final part of the year.