Comtrade Gaming to launch product upgrades at ICE

Comtrade Gaming, the independent solutions provider, delivering open gaming platforms and professional services to diverse gaming sectors will disclose their upgrades to their integrated gaming systems environment at ICE Totally Gaming 2018.

Comtrade Gaming’s product portfolio engross their patrons by optimising multiple channels, devices and player touch-points, simultaneously generating improved revenue for clients and partners.

The sophisticated 360° player view and life-cycle management strategies aid in delivering gaming operations across multiple products and channels.

Adjustments to system capabilities make configuration and scalability along any operator size, business preferences, requirements and regulatory conditions feasible.

With these enhancements, iCore optimises every aspect of the multi-channel operation by identifying key player segments, automating marketing campaigns and managing operations with its business intelligence back office.

Comtrade Gaming will also debut a new extension to its sCore product line: an operator-controlled player messaging and media presentation engine. The sCore Media Engine upgrades slot machines into a promotional channel that communicates personalised incentives, venue promotions and player account information on the game screen.

The sCore Media Engine enriches the player experience on G2S standardised gaming machines using an award engine with predictive modelling to evaluate and communicate eligibility in real-time.

Aleš Gornjec, the General Manager of Comtrade Gaming said: “Convergence brings a number of key strategic benefits, including the ability to create competitive advantages through exceptional customer experience.”

“Our omni-channel environment provides a straight-forward and elegant way for operators to engage, acquire and reactivate all player segments. Comtrade Gaming’s technology continues to enable agile solutions for a hyper-competitive market.”