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BtoBet Press Releases

ICE 2018 – BTOBET LAUCHES ITS NEW CAMPAIGN 2018 “Technifying iGaming Tour 2018. The evolution”

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BtoBet's New Campaign 2018
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Malta, 18th January, 2018 –The multinational iGaming and Sports betting technology provider BtoBet will be showcasing its comprehensive suite of products including a full sportsbook platform and services called Neuron Sports for bookmakers and an iGaming Platform and services called Neuron Gaming at ICE Totally Gaming 2018.

In London, BtoBet will launch its new campaign: “Technifying iGaming Tour 2018. The evolution”, which builds on last year’s campaign. The previous robotic-hand image has evolved into a full-body humanoid, with real human eyes, representing how BtoBet transforms technological skills into human ability.

Functionality becomes competence, helpfulness becomes benevolence, and reliability becomes integrity.

At ICE, BtoBet will highlight how its technology is the perfect combination of computer science and human ability, a combination that will ensure that clients enjoy a substantial brand impact in the market.

To illustrate the technological transformation that BtoBet offers, professional Acroduo dancers will provide a performance that expresses the perfect metaphor for what BtoBet can do for its partners.

Commenting on the performance, BtoBet’s CMO Sabrina Soldá said:

They will show how technology constantly morphs, as our platform does. Neuron Sports and Neuron Gaming, both deploy a flexible technology, ensuring that our clients can change with the circumstances and evolve with our product. The Acroduo dancers represent how a well-matched partnership, works, each with a part to play in achieving the end goal. We team up to support, embrace opportunities and win together, all in full TRUST.

Talking about the new campaign, Soldá highlighted:

BtoBet is a partner, not a supplier, and as partners we provide constant support to our clients; our support department is working closely with our client’s operations team – as colleagues – helping them during the everyday operational job, identifying their needs and working side by side. All bookmakers and operators that wish to see their brand evolve and become unique in the market will have the chance to meet us at ICE,” and concluded, “We are looking forward to participating at ICE 2018, stand S1-320, 6-8 February.”

About BtoBet

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet’s latest iGaming report highlights Greek market online potential

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BtoBet's latest iGaming report highlights Greek market online potential
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BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.

BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:

• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.

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BtoBet Press Releases

EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH

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EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
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Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

  • The United Kingdom
  • Denmark
  • France
  • Italy
  • The Netherlands
  • Portugal
  • Poland, and
  • Spain
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BtoBet Press Releases

BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT

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BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

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