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Ladbrokes Coral, Kindred sign with Football DataCo

Published

7 years ago

January 19, 2018

Reading Time: < 1 minute

Ladbrokes Coral and Kindred Group have emerged as the latest preponderant operators to procure partnership with Football DataCo, the British-based company in the football industry that grants licenses to third parties.

Both companies have entered into a long-term data usage licence agreement which will authorise them to start using matchday data for all English Premier League, English Football League and Scottish Professional Football League matches.

In compliance with the deal, the data can be used across digital channels, as well as in retail for Ladbrokes Coral across the UK, Ireland, Spain and Italy.

Adrian Ford, the General Manager of Football DataCo, said: “British football is a cornerstone of betting businesses, with Football DataCo’s high quality data a key component in driving turnover. Our agreements with Ladbrokes Coral and Kindred Group recognise DataCo’s intellectual property and the requirement to have a data usage licence.”

Lately in November, Football DataCo signed similar deals with both Genius Sports and Perform Group, while the company also has partnerships in place like with Bet365, Paddy Power Betfair, SkyBet and William Hill.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.