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Unibet scores extension with FC Copenhagen

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Unibet, that offers online sports betting and casino games online is all set to renew its partnership with FC Copenhagen, the Danish Superliga football club.

The agreement will see to the fostering of the relationship between the two parties for a period of nine years with the deal being active till the end of 2021.

Unibet will cling to its naming rights to the B Stand at the team’s Telia Parken home stadium, as well as persist to work with the club on fan-focused initiatives.

The FC Copenhagen’s Sales Director Alex Rasmussen said: “Viewed from our side, for many years we have had a strong anchored cooperation, which has resulted in some amazing experiences.”

“We are looking forward to a successful future with Unibet, where we will certainly challenge each other and try to lift the sponsor initiatives again, so we can create even more valuable content and even more great experiences to delight the club’s amazing fans” he added.

Anja Bruun, the Sponsorship Strategy Manager at Unibet, said: “We are a company that believes in long-term strategies, and the partnership with FCK, now entering its seventh year, is a good proof of this.”

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HelicopterX: Another innovation from Smartsoft

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Launched in November, HelicopterX has already took the 4th position in gaming rankings, thanks to its immersive gaming experience, this game sets a new standard for visual excellence and artistic innovation in the gaming industry.
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SmartSoft, a leading provider of non-traditional casino games operating on the B2B market since 2015. The creator of groundbreaking and unique games, with nearly a decade of experience and 70 games to its credit, SmartSoft has pioneered several unique gaming experiences. Among its groundbreaking creations is the flight-based non-traditional casino game JetX, which has set a benchmark in the industry. SmartSoft has introduced its latest marvel, HelicopterX, which has quickly attracted millions of users worldwide. Launched in November, HelicopterX has already took the 4th position in gaming rankings, thanks to its immersive gaming experience, this game sets a new standard for visual excellence and artistic innovation in the gaming industry.

SmartSoft’s CEO, Guga Gotsadze shares his thoughts with us: “HelicopterX represents a significant leap forward in our commitment to providing innovative and engaging gaming experiences. Our team’s dedication and creative approach have truly set this game apart in the market.” HelicopterX features a helicopter as the main object and a diamond as the trigger, combining dynamic casino gameplay with interactive elements. The game’s exceptional visual design, stunning graphics, and captivating animations engage players from the first glance. Every element, from detailed environments to dynamic visual effects, teleports players in a stunning digital world.

The creation of HelicopterX was a collaborative effort involving multiple departments at SmartSoft, each contributing their expertise to deliver a top-tier product. The process began with an initial concept, where the team decided to make the game distinctive – unlike similar games in the industry that are solely based on mechanics, while working on HelicopterX, they decided that the game would feature modern visuals, be as user-friendly as possible, and incorporate outstanding mechanics. After this they planned the core algorithms and game logic. Following this, the back-end development phase involved meticulous coding to bring these ideas to life. The subsequent front-end development phase integrated sophisticated designs with the game logic, ensuring seamless animations and functionality across various devices.

In the design department, the initial stage involved creating drafts or “skeletons” of the game’s visual elements. The objective was to visually express the game concept in the most engaging way possible. Multiple versions of the environment, diamond, and helicopter were sketched before finalizing a distinct and appealing environment. This stage was crucial for the product’s success, as the game needed to be both visually appealing and intuitive. After finalizing the designs, the animators brought these elements to life, ensuring a seamless and captivating visual experience. Continuous testing and optimization were conducted to ensure technical efficiency and eliminate any bugs, providing users with an error-free gaming experience. “Our rigorous testing process and attention to detail ensure that HelicopterX delivers a flawless and engaging experience for all players,” the CEO added.

One of the standout features of HelicopterX is the Diamond feature, which enhances the overall gameplay experience. This unique element helps players navigate through the basic Multiplayer faster, adding depth and excitement to the game. The design elements, including symbols, backgrounds, and animations, are coherently aligned to support and enhance the game’s theme, contributing to a cohesive and immersive gaming experience. HelicopterX is a testament to SmartSoft’s dedication to innovation and excellence in the gaming industry. From the captivating visuals to the rigorous testing, every aspect of the game is handled in-house, fostering a sense of pride and ownership among the team. “We believe HelicopterX embodies the spirit of innovation and excellence that SmartSoft strives for. We are proud of our achievement and excited to share this experience with players around the world,” said the CEO.

With the successful launch of yet another game, Smartsoft is set to fly even higher and reach new heights. Every new creation from SmartSoft prepares new adventures and unforgettable experiences.

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BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.

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BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.
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LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands. 

The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.

Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.

“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.

Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”

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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS

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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS
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BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.

Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.

The report covers various key aspects, including:

Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.

Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.

Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.

Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.

Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.

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