Argyll Entertainment has come up with Action Betting for the UK market

Argyll Entertainment, that operates SportNation.bet and RedZoneSports.bet, has come up with Action Betting in the UK.

The mobile-first feature recommends markets of interest to players via contextual alerts and call-to-action betting options.

Powered by the SBTech’s machine learning algorithm, Action Betting delivers prompt notifications following the occurrence of a specific incident in a match namely – a free kick, a red or yellow card, or a corner or dangerous attack.

The display of a dynamic market on-screen equips the players to “quickbet” on outcomes directly from the widget, with the selection added to the bet slip instantaneously.

Stuart Tilly, the CEO of Argyll Entertainment, commented: “We’re continually striving to add value to our online offering to ensure our customers’ interaction with us is an enjoyable, entertaining and rewarding one. The release of Action Betting provides our customers with a unique, intuitive and easy to use in-play feature designed to enhance their mobile betting experience.”

Ian Bradley, the Chief Product Officer at SBTech, added: “We’re very excited to see one the most innovative betting operators in the UK go live with our latest feature. These innovations are part of SBTech’s continuous drive to offer differentiation points to its clients which can then be passed on to players. We’re delighted to see Argyll Entertainment display such speed to market and look forward to more new features and growth in 2018.”