Press Releases
MuchBetter and Finnplay announce new partnership to meet the needs of B2B and B2C iGaming brands
MuchBetter payment option now integrated with Finnplay platform
UK, London, 31st January 2018 – MuchBetter, the iGaming payments company, today announced a new partnership with turn-key iGaming solutions company, Finnplay. Now available as a payment method to all B2B and B2C brands across the Finnplay platform, MuchBetter offers Finnplay clients an alternative to traditional iGaming payment wallets. MuchBetter’s unique commercial model is designed to increase iGaming operator’s commercial revenues and its transparent approach to user data empowers operators to know more about their users and reduce fraud rates. These features were fundamental in Finnplay’s decision to integrate MuchBetter on its platform, as was client demand and the company’s history being early adopters of new iGaming technologies.
Following discussions which started at the iGaming Super Show EiG in October 2017, the service is now live, with the first transactions made in Q1 2018. For both parties, the success of the deal will be based on client demand, with Finnplay also expecting the MuchBetter partnership to encourage new clients to use its platform. For MuchBetter, the partnership offers a route to market to Finnplay’s extensive list of clients. It is also validation of MuchBetter’s service within the B2B model, since it will be made available on a third-party platform rather than sold directly to iGaming operators.
“The demand for MuchBetter among Finnplay’s clients is a great testament to the company’s growth, maturity and budding reputation,” said MuchBetter co-founder Jens Bader. “This is an immensely exciting project for the MuchBetter team, not least because it opens a lot of new doors, getting us in front of Finnplay’s extensive merchant portfolio. It is also an interesting challenge, however, since this doesn’t follow our usual route to market of selling direct to iGaming operators. We have to prove that the MuchBetter service works well as part of this kind of ecosystem, since we are always looking for the right opportunities to grow.”
“We’re known for using state-of-the-art technologies to help our brands create the best user experience possible. In this regard, working with MuchBetter made sense instantly,” said Martin Pranter, CEO at Finnplay. “It’s an exciting new payments option which caters to some of the biggest pain points in the iGaming industry. We expect it to be widely used by existing clients, and of course we hope will be yet another reason for potential clients to work with us.”
About Finnplay
Founded in 2008, Finnplay provides a handcrafted open iGaming platform with the option to own the source code for the iGaming industry. The gaming platform is compliant in the regulated gaming jurisdictions of Malta, UK, Belgium, Denmark, Hungary, Bulgaria, Romania, Mexico and Curacao.
The platform caters to start-ups, SME’s as well as large established companies looking to replace existing legacy gaming systems or improve them, and includes a huge range of casino games (4000+) from major gaming studios as well as numerous global and localized 70+ payment integrations for operators.
For more information please visit: www.finnplay.com
Visit Finnplay at ICE Stand: N4-321
About MuchBetter
MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.
Latest News
Saroca Unveils the Transformational Leadership Program for 2025
Saroca Reimagines Leadership Development for the Gaming Industry
Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.
The Legacy of LeadHERship
The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.
Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.
Leadership Development: A Game-Changer for Gaming
In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.
“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”
Transformational Leadership Program Highlights
The program builds on the proven curriculum of its predecessor, featuring:
- Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
- Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
- Community and Growth Tracking: Strengthening connections and measuring individual progress.
Registration Now Open
The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].
About Saroca
Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.
eSports
WEC24: PUBG MOBILE Tournament Concludes with Outstanding Success
The PUBG MOBILE tournament at WEC24 has officially wrapped up, delivering three days of competition that exceeded all expectations. With 10 out of 16 teams securing Chicken Dinners throughout the tournament, every map brought its own excitement, with the final rounds determining the champions and medal placements. We saw impressive viewership numbers with 776,454 unique viewers achieving 89,675 hours watched throughout the three days of competition.
On the competitive front, the Indonesian team set a WEC24 record by securing a Chicken Dinner with an astonishing 18 eliminations, packing a remarkable 28-point round.
Turkey stepped up to claim the title of WEC24 PUBG MOBILE Champions, delivering a fierce, precise performance and seizing the trophy in the final maps, a true champions’ style victory.
Congratulations are also due to Ukraine, who came very close to securing the gold. Consistent and determined to win, they kept fans and their nation on edge until the final rounds, ultimately securing the silver medal. Brazil took home the bronze, showcasing exceptional talent and positioning themselves as strong contenders for future titles.
Igor Nedeski, Esports Manager at IESF, praised the athletes, the tournament’s success, and the ongoing collaboration with Tencent: “The PUBG MOBILE tournaments have been one of the highlights of WEC for years now, and our ongoing collaboration and support from Tencent has played a huge role in its success. Congratulations to the medalists and to all athletes participating for their remarkable WEC24 performance.”
Micah Li, Senior Esports Manager at Tencent, “Congratulations to Turkey on becoming the WEC24 PUBG MOBILE Champions. We greatly value our partnership with IESF and the success we have achieved together over the years. We look forward to continuing this collaboration and delivering many more exceptional PUBG MOBILE tournaments in the future.”
With the PUBG MOBILE tournament concluded, IESF looks forward to further PUBG MOBILE competitions, as national teams from around the world improve year by year.
Balkans
EGT Digital is shortlisted in 5 categories of BEGE Awards 2024
EGT Digital is proud to be among the finalists in the impressive 5 categories of BEGE Awards 2024. This year’s edition of the prestigious annual competition will be held on November 27 at Black & White Club, Palms Royale Sofia Complex. For the 15th consecutive year, the event will recognize individuals and companies for their outstanding contribution to the gaming and entertainment industry.
Burning Hot Instant, one of the newest offerings in EGT Digital’s ever-growing portfolio of games, is among the shortlisted titles in the Online Game of the Year category. It is also one of the latest additions to the top performer Clover Chance. Although it debuted only 2 months ago, Burning Hot Instant immediately became players’ favorite with its mystery jackpot and numerous rewards.
X-Nave, EGT Digital’s in-house developed “all-in-one” betting platform, is a contender in the Online Platform of the Year category. The product earned the nomination thanks to the fact that it provides operators with the technology and tools they need to build and maintain a successful online business. The X-Nave platform includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each module can be part of the complete solution or function independently, allowing seamless integration with developments of third-party providers.
Another prestigious nomination for EGT Digital is in the Online Provider of the Year category, recognizing its wide range of iGaming products and services. The company’s games are extremely popular in a number of markets around the world, where players appreciate their fascinating design, high winning chances, and many attractive bonus features. The X-Nave platform is becoming the preferred choice for an increasing number of operators who want to guarantee their business’ long-term success and sustainable development.
The company is a finalist in the Sports Betting Platform of the Year category as well. EGT Digital’s Sportsbook solution, part of X-Nave’s Sport Product, offers everything operators need to secure a competitive bookmaker position. It includes advanced betting, in-depth statistics, different bet types, back-office tools, a variety of jackpots, and 24/7 technical and trading support. It is provided with powerful management tools that allow betting sites to create personalized content and increase player engagement.
The last category for which EGT Digital has been nominated is Innovative Product of the Year, with its 360-degree retail betting solution. This product covers both software and hardware aspects of the business, including the design and management of devices, the company’s omnichannel solution, sports betting, lottery games, vouchers, online deposits, and commissions. Constantly evolving, EGT Digital’s 360-degree retail betting solution continues to add new tools and options for improving user experience.
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