Press Releases
Sun Bets Sharpens In-Play Messaging Delivery With OtherLevels Partnership
![Sun Bets Sharpens In-Play Messaging Delivery With OtherLevels Partnership](https://europeangaming.eu/portal/wp-content/uploads/2018/03/SunBets-otherlevels.jpg)
Real-time solution automates messages at scale for the operator
Wednesday 7th March 2018: Leading multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events.
The UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting their latest in-play odds across the long-tail of all live sports and matches.
OtherLevels’s In-Play Messaging solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on previous betting preferences.
As a result, the operator can now send in-play messages across a wide-range of sporting events, providing bettors with personalised content that is set to increase engagement, conversion rates and revenues.
Bernadette McLoughlin, Executive Director Tabcorp UK, said: “We’re thrilled to have partnered with OtherLevels, in a move which will help us enhance our in-play messaging capabilities with greater scalability.
“Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalised offers across the long-tail of all sports and matches.”
Brendan O’Kane, CEO of OtherLevels, added: “This is a significant partnership for OtherLevels and we’re delighted to be working alongside Sun Bets.
“For the first time, they will have a sophisticated, scalable platform that is capable of delivering personalised real-time offers across as many sports betting markets as possible while also creating operational efficiencies through eliminating existing manual processes.
“We’re confident our in-play messaging service will lead to an increase in engagement from bettors and deliver improved revenues for Sun Bets.”
About OtherLevels:
Other Levels is a leading second-generation digital marketing platform with offices in the US, UK and Australia. The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer and supports desktop, mobile web and apps. OtherLevels leading clients from the wagering, lotteries and social casino sectors include Camelot (UK), Tatts, Ladbrokes Coral, Betfred, Playtech, TopBetta, Betway, Doubledown and Playstudios.
About Sun Bets:
Sun Bets is the UK’s fastest growing online betting website, giving customers the chance to bet on live football, horse racing and more events. Sun Bets is a partnership between News UK, which is home to some of the biggest and most popular British newspapers including The Sun, and ASX-listed wagering operator Tabcorp Holdings Limited.
Latest News
BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.
![BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.](https://europeangaming.eu/portal/wp-content/uploads/2024/06/bmgm-announcement.jpg)
LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands.
The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.
Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
Latest News
BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS
![BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS](https://europeangaming.eu/portal/wp-content/uploads/2024/06/REPORT_CHAMPS_LEAGUE@publisher.jpg)
BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.
Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.
The report covers various key aspects, including:
Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.
Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.
Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.
Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.
Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.
Latest News
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/Celebrate-Summer-with-Huawei-Mobile-Services.jpg)
To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.
AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!
What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.
A Summer of Gifts on AppGallery for Android Users
Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!
In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.
Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.
Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users
This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.
In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.
Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!
For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.
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