Press Releases
IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in November 2017, the Framework is a cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements (including consent where necessary) of the GDPR before the regulation comes into effect on May 25 this year. The Framework is a non-commercial, open source initiative. The final version is scheduled for release mid-April, after continued consultation with publishers, advertisers, and other important industry participants.
The GDPR covers a broader scope of “personal data” than the existing EU Data Protection Directive, and companies are expecting to be more constrained in how they can access and process such data for advertising purposes. The Framework is available to companies based in Europe and around the world, and is designed to support various channels and formats, including mobile and desktop environments.
The Framework includes technical specifications that will allow companies and consumers to have greater control over, and dynamic insight into, the parties who access and process the personal data of consumers in the EU. The technical specifications will be maintained by an IAB Tech Lab working group going forward, through a collaboration between IAB Europe and IAB Tech Lab that leverages IAB Europe’s policy and legal expertise and IAB Tech Lab’s technical expertise.
IAB Europe has published the draft specifications for public comment and is working to closely collaborate with key industry stakeholders including publishers, advertisers, agencies, and their important trade organisations. Organisations wishing to meet with stakeholders involved in the framework and provide feedback may do so until April 8, 2018.
Vital information for data protection leads within companies
Data protection officers, IT leaders and other interested individuals within publishers, brands, agencies and technology vendors responsible for their organisation’s GDPR compliance can access the specifications here.
General feedback may be submitted in writing to [email protected], and technical feedback may be submitted to [email protected]. Those interested have the opportunity to share further feedback and ask questions by participating in upcoming Q&A Webinars that will be scheduled during March 2018. See the webinar schedule and register here.
A Framework to ensure future growth of the global publishing industry
Advertising accounts for 81.5 percent of revenues for digital publishers (Source: IHS Markit). From May 25, publishers looking to provide a customized online experience including tailored advertising can use the Framework to allow data to be collected and processed lawfully by their partners for advertising and other purposes.
Without the Framework consumers will see less relevant online messages from brands, and brands will see less engagement from consumers. The resulting loss in advertising revenue would impact jobs within the publishing and digital advertising industries, and millions more in related sectors.
Commenting on the Framework, Colin Barlow, Global COO, GroupM said: “The GDPR will bring a number of new requirements to all participants in the digital advertising ecosystem. Such change requires a new shared industry standard, and the IAB Europe Framework offers the best solution to achieving this. GroupM has been consulting with IAB Europe and other members to ensure the framework meets our needs, and so that we can align to its requirements.”
For more information and updates on the proposed solution and its supporters, please visit the dedicated website at www.advertisingconsent.eu.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
Latest News
Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins.
Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
Set against a 5×4 grid, Money Sleigh combines high volatility with a series of thrilling features, including re-spins, coin collections, and symbol enhancements that keep the action jingling towards snowy rewards.
The real excitement kicks off when three or more special symbols trigger the re-spin feature, where additional reels unlock as players gather more symbols, multiplying their chances of hitting it big.
Among the slot standout features is the Helper, which doubles the value of up to 8 other symbols, and Santa, who revives previously used symbols to further enhance the chance for big payouts. The dynamic Eternal Mystery symbol ensures that no two spins are alike, transforming into different special symbols with every spin to create a varied and unpredictable gaming experience.
Landing bonus symbols unlocks the lucrative bonus round, where players can collect up to 100,000 coins. Once the combined total of all values on the reels reaches this magic number, the round concludes with a massive payout, offering players a thrilling and satisfying reward to wrap up their festive gameplay.
Shelley Hannah, CPO at Relax Gaming, said: “We’re delighted to bring Money Sleigh to the market as part of our ever-growing portfolio of feature-packed games. The creative symbol mechanics offer the potential for truly festive wins, makes this game a perfect addition for the holiday season. We are confident that operators and players alike will enjoy the magic that it brings.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Industry Awards
Galaxsys Wins SiGMA Europe Award for ‘New Casino Game of 2024’ with Tower Rush
Galaxsys is proud to announce that its latest game release, Tower Rush, has been named “New Casino Game of 2024” at the SiGMA Europe Awards.
The SiGMA Europe Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its first award as “New Casino Game of 2024”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, expressed his excitement about the award: “Tower Rush is one of those games that we knew would be a hit from the start, but it has far exceeded our expectations by winning the SiGMA Europe Award less than six months after its launch. It’s incredibly rewarding to see the hard work and dedication our team put into this game recognized on such a prestigious stage. This award further strengthens our commitment to creating fun, innovative games that players truly enjoy.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining exciting gameplay with interactive design to offer players a thrilling and rewarding experience.
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