Press Releases
SportCaller extends partnership with William Hill for Football21
Leading bookmaker enlists free-to-play sports-contest specialist to improve client acquisition and retention
9th March, 2018 – SportCaller, the free-to-play sports-game specialist, has struck a deal with William Hill to deliver a new game, Football21, to optimise the operator’s thriving customer base.
Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21.
The rules dictate that each selected side must score at least one goal, but players can choose from as many or as few teams as they wish to produce the 21-goal aggregate total.
The easy-to-integrate game has already been proven to accelerate new-account acquisition and increase betting activity for William Hill customers, benefitting from other cross-promotional support for Football21 through popular social channels like UNILAD.
Football21 has been uniquely tailored by SportCaller to drive retention across all operator platforms, boosting the user experience on a sport which always has a huge impact on revenues. This free-to-play game is available via desktop and mobile, and also as an app via Google Play and the App Store.
In a largely homogenised market for sign-up offers and bonuses, SportCaller are offering a third way to enhance recruitment, reactivation and retention through deep engagement.
SportCaller MD Cillian Barry said: “We’ve been working with William Hill on the Lucky 7 horse racing game over the past 18 months, and are now delighted to extend that partnership on Football21.
“It’s immensely satisfying for our games to have been integrated by such a huge name as William Hill, and it’s great to see that Football21 has rewarded their faith, producing genuine new-play engagement and customer loyalty. It’s just the latest game from our expanding team roster.”
Tom Warren, Head of Marketing Planning & Strategy at William Hill, said: “It has only been live since the start of the year but Football21 has already proved a demonstrable success for account-acquisition, with its simple, quick-fire nature and logical gameplay is clearly appealing to new clients, who can sometimes be put off by the perceived complexities of betting.
“Looking ahead to this summer’s World Cup in Russia, where client retention will be at a premium, we are looking forward to working more closely with SportCaller.”
SportCaller has recently released a range of World Cup “Predictor” games that also promote engagement through a series of betting-related questions, which have player-education and ensuing bet-conversion at their heart. All the games can be effortlessly accessed on mobile, app and desktop.
About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, UNILAD, Paddy Power Betfair, The Sun, Oddschecker, Sportsbet, TVG, At The Races, TVG and Ladbrokes Coral amongst its expanding client-base.
Latest News
Stretch Network Crazy Promotion
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Latest News
Polina Georgieva named Chief Marketing Officer of CT Interactive
With an extensive career spanning over diverse business sectors, Polina brings a wealth of expertise to the team of CT Interactive as our new Chief Marketing Officer. Known for driving high-impact marketing strategies, Polina has a proven track record of delivering significant business growth through integrated campaigns, brand management and business development.
Throughout her professional journey, Polina has demonstrated expertise by driving business strategy, leading sales initiatives, and managing marketing campaigns. Her expertise encompasses business development, strategic marketing, and partnership cultivation, all closely aligned with the company’s values and objectives.
In her extensive career, Polina has demonstrated proficiency by launching and enhancing successful product lines, spearheading multi-channel marketing efforts, and developing targeted marketing strategies across various industries. Her deep understanding of consumer behavior and market trends has consistently translated into competitive advantages and elevated brand equity. Polina’s ability to respond to emerging trends, manage diverse partnerships, and execute high-impact campaigns has resulted in impressive marketing outcomes that align with and support overall business goals. Her dedication and results-oriented approach make her a key driver of growth and success.
Polina holds a degree in International Relations from the University of National and World Economy and has advanced training in Business Management from TÜV AUSTRIA Academy. She is part of the Marketing jury at the most prestigious competition for web in Bulgaria Site of the year. The combination of knowledge and practical experience makes her a valuable addition to our team.
At CT Interactive, Polina is poised to elevate the brand’s presence and drive sustainable growth by integrating her expertise in these dynamic industries, being proud to join one of the pioneers in the business.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
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