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BtoBet Press Releases

BtoBet in Enada Spring Panel 2018

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BtoBet in Enada Spring Panel 2018
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BtoBet’s Chairman Alessandro Fried is a key speaker of the conference organized today at Enada Spring which focuses on the challenges operators and bookmakers find when deciding to enter the Italian gaming market. He shares his vision in an interview.

What is the potential that the Italian market presents to operators and bookmakers today?

The Italian market is very interesting and competitive. We bring our international experience gained over the years that represents the added value of the company. Concerning the Sport products, we focus on different channels, considering the constant increase in the mobile offers, the possibility to create new gaming markets to stand out, whilst also taking into consideration the growing requests of Live, Fantasy Games, and eSports offers. This ultimately because the real challenge for bookmakers is to be able to get out of the standard offers.

As an expert on the Italian market, what are the main challenges for operators willing to take the step towards the “dot it” world?

Regulated markets are a source of guarantees, however presenting operators with a complex framework. And the Italian market is not an exception. In this perspective, it is crucial to rely on technical partners who also have the bureaucratic and regulatory know-how, which enables them to quickly manage the inevitable hidden dangers. Being compliant with the regulations is a must, however technical partners must also be able to shorten the “time to market” which often determines the commercial success or failure for an operator.

What are the winning strategies to satisfy the Italian player?

The availability of advanced technology in terms of analysis, marketing and user experience is a winning strategy. The real power is in the hands of the player, who chooses where, when and how to play. This is why it is essential to know deeply the player and his preferences, and to direct him to proposals that trigger his attention and keep him loyal to the brand.
The key is the availability of tools that allow operators and bookmakers to collect data, and to transform this data into proposals tailored to the player, for a satisfying gaming experience, regardless of the channel in use.

To avoid losing ground all operators who are interested to enter the “.it” market have to prepare for the evolution towards new products such as the cash out element, the creation of a community for fantasy sports, and to be able to understand and adapt to mobile technology in Italy.

To read the entire market analysis of BtoBet, click here.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit: www.btobet.com

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BtoBet Press Releases

BtoBet’s latest iGaming report highlights Greek market online potential

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BtoBet's latest iGaming report highlights Greek market online potential
Reading Time: < 1 minute

 

BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.

BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:

• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.

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BtoBet Press Releases

EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH

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EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
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Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.

The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.

With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.

The report focuses particularly on the betting data of:

  • The United Kingdom
  • Denmark
  • France
  • Italy
  • The Netherlands
  • Portugal
  • Poland, and
  • Spain
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BtoBet Press Releases

BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT

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BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.

In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.

Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

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