Press Releases
SportsInnovation DK Signs Partnership with Betting Gods Malta Ltd
Innovative technology company Sports Innovation DK has secured a partnership with Betting Gods Malta Ltd which will enable Betting Gods to deliver a much enhanced, feature-rich experience for its customers.
This is another feather in the cap for Danish company Sports Innovation, which has already developed a client base that includes LeoVegas, the Danish national TV company DR and the Danish Superliga.
Darren Moore, Director of Betting Gods Malta Ltd, said: “This partnership cements our commitment to extending our business partnerships with other innovative and market leading European companies, enabling us to provide a richer, more user focused experience for Betting Gods customers both present and future.”
Sports Innovation also enjoyed success at 2017’s SiGMA – the annual iGaming exhibition and conference that took place in Malta in November. The event features the Startup Pitch, a “Dragon’s Den” style event with 100 startup companies in the gaming industry entering the first round.
The ten most promising companies were given three minutes to pitch to a panel of successful entrepreneurs to make their case for receiving mentoring, funding and access to key contacts. Sports Innovation was one of those ten finalists, representing high-level recognition for the company’s concepts and delivery technology.
Sports Innovation has developed a sports data publishing platform which provides real-time information and visual content. Clients can access pre-match line-ups and match related historical data and predictions, live coverage including infographics, in-game statistics and information about other events during a match. Post-match round-ups include statistics, league tables and previews of upcoming matches.
Clients using the platform can publish this information on their own platforms and promote them through their social media channels. It therefore allows gaming companies to deliver rich content that increases customer acquisition and renewal. Sports Innovation provides everything at the back end, and client platforms link to it dynamically, so everything is automatic.
Betting Gods provides information and tips about a wide variety of sports. The company employs top tipsters and passes that information on to customers, either direct customers or those associated with a network of affiliates.
Sports currently covered by Betting Gods include horse racing, greyhound racing, golf and, of course, football. Sports Innovation’s platform will allow Betting Gods to provide a much more interactive and data-rich experience, providing more and more data on which customers can place bets. Betting Gods doesn’t actually accept bets, as it is not a bookmaker, so customers can place bets with any service, making Betting Gods’ service a wholly impartial one.
One of the key innovations Betting Gods customers will enjoy is the visual presentation of data. Although customers are used to seeing statistics like previous results and performance data on individuals and teams presented in tables, visual representations deliver new insights.
Sports Innovation’s platform analyses the data and presents much of it in pictorial form, with graphs and infographics. One of the main benefits is that patterns emerge instantly which would not have been spotted had the same data been presented in tabular form.
It’s also easier to make instant comparisons between sets of data. This would otherwise involve downloading tables or scraping them from websites, then pasting them into a spreadsheet tool in order to make the necessary calculations and comparisons. Even then, many betting customers would not have the knowledge or even patience to do that.
It’s these enhancements that encouraged Betting Gods to partner with Sports Innovation and together the two companies believe they will both go from strength to strength.
Latest News
All British Casino Joins Forces With WST For UK Championship
All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.
WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.
It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.
Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.
WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”
Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”
The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.
Latest News
Unlock Explosive Payouts – Discover BETCORE’s Roulette x500 Today!
BETCORE, a leader in B2B online casino solutions, proudly unveils its latest innovation, Roulette x500, marking an exciting expansion of its game offerings under the subbrand El Casino. Available now for integration, Roulette x500 delivers a fresh take on the classic casino staple, elevating excitement for players and boosting engagement for operators.
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Asia
Making Indian Presence Felt: Natural8 India gears up to take a contingent of nine winners of its latest India Exclusive to Asian Poker Tour (APT) Phu Quoc!
With fully expense paid trip to the breathtaking island and a whopping INR 15 lakh in additional benefits, the winners will compete with Asia’s best poker players for the ultimate prize in the Main and Mini Main Events
Underlining its commitment to establishing India’s competitive poker scene on a global stage, Natural8 India is taking a massive contingent of nine players on an all-expenses paid trip to compete at the Asian Poker Tour (APT) Phu Quoc. In doing so, these nine players – Kishore Kumar V C, Romit Advani, Akhand Shukla, Myron Pereira, Pranav Khandalkar, Arindam Nayak, Anurag Rawat, Rasik Bhatia, and Harsh Bharti – will have a shot at winning the ultimate prize at the Main Event: the APT Trophy and the Main Event prize pool!
To facilitate this, Natural8 India has offered bonuses worth a whopping INR 15 lakh to the nine winners of its latest India Exclusive. In addition to travel and accommodation (worth around INR 85,000 per head) to all players, it has also offered the top four players a chance to compete at the main table with Main Event tickets worth INR 1,23,905 each while the other five players are set to compete at the Mini Main Event with tickets worth INR 41,301 each.
Speaking at the announcement, Kunal Patni, Executive Director and Country Head, Natural8 India, said, “The Indian competitive poker community is rapidly establishing itself as a thriving space and actively challenging the top players, whether in Asia or a global stage. At Natural8 India, we are proud to be driving this shift with events such as our India Exclusives, where we uncover the next wave of talented competitive poker players and give them a chance to shine at the grandest stages. It is inspiring to witness the energy at these tables, with both seasoned players and fresh talent coming together to elevate the game. We’re eagerly anticipating more intense showdowns at the APT Phu Quoc as our contingent takes on the best poker players from across Asia. We wish all the participants the very best!”
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