Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Press Releases

Feel the sugar rush in Play’n GO’s Sweet Alchemy

Published

on

Feel the sugar rush in Play'n GO's Sweet Alchemy
Reading Time: 2 minutes

23rd March 2018 – Omni-channel slots specialist Play’n GO will have players going candy crazy in its latest gridslot Sweet Alchemy after a successful launch event in Malta, attended by many of the island’s gaming fans.

Players will journey through a candy land map looking to connect clusters of sweet treats as they fill the 5×5 grid while completing different objectives on the way.

Each winning cluster counts towards the Sugar Rush bonus meter which drops wilds onto the grid, or the Mix-the-Elixir free round which rushes players to an enlarged 9×9 grid where they’ll be met by the Alchemist who casts spells that shuffle symbols, add wild symbols and destroy tiles.

As with many other Play’n GO titles, Sweet Alchemy features several targets which change as players progress along the map, with the chance to win a variety of prizes and multipliers, increasing as the game goes on.

Sweet Alchemy bridges the gap between gaming and gambling by tasking players with both short and long-term goals and bringing extra variety to the game, improving average game time.

Following in the footsteps of Viking Runecraft and Reactoonz, this gridslot engages players with a unique experience on every play, while its accessible mechanism and much-loved storyline appeals to various demographics.

Johan Törnqvist, CEO of Play’n GO, said: “Sweet Alchemy follows our strategy of developing titles which offer thrills beyond just winning money, instead integrating levels, bonus features and differing goals to make a more extensive entertainment product.

The simplicity and recognisable theme will be loved by all, and coupled with Play’n GO’s usual vibrant, detailed graphics, animations and soundtracks, we’re sure this will be one of our biggest hits of the year.

The slot was launched last night at an event held at Kuromi, which saw lots of fans turn out to see game demonstrations accompanied by a games’ tournament, some delicious treats and great entertainment and prizes.

 

About Play’n GO:

Play’n GO is an award-winning supplier of high quality gaming content to many of the world’s leading casino brands.  Its genuine omni-channel solution can be tailored to suit the needs of individual online and land-based partners, regardless of geographical, regulatory, or market-specific requirements. Its games are developed in HTML5 to provide an enhanced user experience on all devices and operating systems. These are complemented by superior back-office administration tools which provide expansive reporting and marketing capabilities, ensuring operators are equipped to provide the ultimate gaming experience. The supplier’s extensive portfolio was recently recognised by the award of the IGA Slot Provider of the Year 2017 title. Play’n GO currently hold offices in Sweden, Malta, Hungary, and the UK. Please visit https://www.playngo.com for more details.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.