Genius Sports inks deal with Serbian FA

Genius Sports, a London-based sports data management company, has signed a data deal with the Football Association of Serbia (FSS).

Under the partnership, Genius will act as the official data and integrity partner of the sport’s national governing body.

The FSS, which governs the Serbian Superliga, First League and the country’s FA Cup, will grant Genius the rights to commercialise real-time data captured at pitchside by its network of accredited statisticians.

Genius will also work to protect Serbian football from threats of match-fixing and betting-related corruption by alerting the FSS to any suspicious betting activity on its competitions through its bet monitoring system.

“Maximising the value of data has become a crucial responsibility for all football organisations,” FSS general secretary Jovan Šurbatović said.

“I am convinced that the results of our cooperation with Genius Sports will be hugely positive for our organisation.”

Steven Burton, managing director of Genius, added: “Technology’s role in unlocking the value of sports data and safeguarding sports against match-fixing is more vital than ever.”

“We are delighted to be partnering with the Football Association of Serbia, growing our global football network and driving their future growth.”