Press Releases
SIS & 49’s agree expansion of deal to cover international & online

Press Release – 12th April 2018 – SIS (Sports Information Services), a leading supplier of betting products to retail and online operators, has announced the renewal of its retail agreement with 49’s, and an expansion to cover international and online.
The 49’s numbers games, live draws and virtual content have been included in SIS’s Retail TV Service for independent bookmakers and SIS’s ROW (Rest of the World) TV Channel to date.
Paul Witten, Product Director at SIS, said: “The 49’s content is a key part of our schedule for retail betting. We are very pleased to announce both the extension of these rights for retail, and also the increased rights for international and online.
“These increased rights further support our diversification strategy alongside our top quality horse racing and greyhound racing content”.
Miles Phillips, Chief Operating Officer, 49’s Ltd, said: “We are delighted to not only continue our partnership, but to expand our reach across the world and online.
“Together we have set an industry standard in fixed odds betting for over 20 years and are excited to expand our product offering and distribution methods with SIS”.
About SIS
SIS (Sports Information Services Ltd) is a leading supplier of products and services to the online and retail betting markets and has been at the heart of global bookmaking for more than a quarter of a century. SIS delivers multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world.
In addition to trusted satellite delivery, SIS has developed its own low latency streaming platform – SIS Stream, which delivers quick, secure and high-quality pictures, data and virtual content across the globe. SIS continues to develop innovative solutions to suit bookmakers at all levels of the industry, and now provides competitive pricing for UK, Ireland and international horse racing, along with greyhound and other sports via its Trading Services offer.
For more information about SIS please visit www.sis.tv
-
Asia7 days ago
S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
-
Africa6 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa
-
Interviews7 days ago
Betting That Works: DATA.BET’s Performance-First Approach to Sports Expansion
-
Interviews6 days ago
Roundtable: Why Malta remains the ‘hub’ of European iGaming
-
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – July 14-20
-
Asia6 days ago
FBM Foundation donates an ambulance to improve accessible health care at the Baliwag City Hemodialysis Center
-
Africa5 days ago
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)
-
Asia5 days ago
12BET Goes Crypto with Big Rewards